But, while blogging is known to help brands boost leads, SEO, and credibility, many busy marketers may still worry that blogging’s effectiveness is losing steam.
Fears that “blogging is dead” haven’t been alleviated by research. When we recently surveyed over 300 people to ask how often they read blogs, roughly 40% said “never.”
But, before you get wrapped up in all the negative data, it’s important skype database to remember that blogs are still incredibly valuable to marketers, but how you approach blogging is more important than ever. And while our previous survey found that 40% of people never read blogs, the converse revealed that 60% of consumers read this content regularly.
►The truth is that blogs are alive and kicking. You just have to work
So what's one way to get inside a consumer's head and figure out how to motivate them to read your blog? ►By conducting another survey.
Instead of asking 300+ people, “Do you read blogs?” we recently launched a follow-up Lucid survey that asked, “Why do you most frequently read blog posts?”
In the survey, which asked participants to select the most common reason they consume blog content, response options included “To learn how to do something new,” “To be entertained,” “To learn more about products or brands,” and “To learn about news and trends in my work industry.”
With the number of leads business blogs are known to generate, you might assume that a large portion of people read blogs to learn about brands or products. But in reality, you might be surprised and a little concerned by the top and bottom reasons for blog readers:
In fact, only four percent of consumers say they read blogs to learn about brands or products.
According to the survey results, more people are actually driven to read blogs that teach them how to do something new. While 33% chose this reasoning, 20% said they read blogs for entertainment, while 12% read blogs to learn about news or trends in their work industry.
Additionally, 9% said they are driven to read blogs for all of the reasons given.
Why do people read blog posts?
► What exactly do the above results mean?
To win over blog readers, you'll need to create content that provides some sort of informational or entertainment value, rather than using your blog solely to discuss your brand or product.
In this blog post, we're going to walk you through the top three reasons why the general consumer population is driven to read blogs. I'm also going to show you how to create blog content that meets your readers' needs while also subtly spreading brand awareness.