Establish precise retention periods for data
It is prohibited to retain the personal data of recipients indefinitely. They should only be kept for as long as necessary to achieve the desired objective. They should then be destroyed, anonymised and/or archived. All of this must comply with the regulatory obligations applicable to the retention of public archives.
Ensuring the security of personal data
Physical and computer security, secure premises vp design officers email lists cabinets and workstations, rigorous management of authorisations and access rights... All necessary measures must be taken to protect data . They must be adapted to the sensitivity of the information or the risks to people in the event of a security incident.
Take a continuous approach to compliance
It is important to periodically check whether:
There have been no major changes in treatments;
Established procedures and security measures are respected;
You have to adapt.
Emailing: how to obtain consent from recipients?
In the context of an email advertising campaign , the consent of the recipient of the advertising messages is obtained using the opt-in system . Please note that if the recipient does not say "yes", this must be understood as a "no". The consent of the potential customer or prospect is obtained by a statement of this type: " [] I agree that my email address may be used to receive offers from Company X by email ".
When sending emails in particular, think about double opt-in . Unlike the classic opt-in , this method is based on two steps:
The recipient of the announcement expresses his satisfaction;
They confirm their desire to receive advertising messages by clicking on a link sent by email.
Dataventure opt-in C on , collects profiles using several levers:
Click-lead . This type of campaign meets the objectives of visibility, traffic and lead capture. The collection is 100% dedicated to CPL content. Addresses are not shared. The click-lead solution offers a high collection volume that can be defined in advance.
Premium co-registration . This solution allows you to capture potential customers with high added value. The campaign is positioned on a page dedicated to your brand. It is accompanied by a visual element highlighting your offer. You have complete freedom to define the qualification questions.
Co-registration . Ideal for collecting affinity profiles with controlled costs .
Co-sponsorship . This cost-effective mass collection solution offers the lowest cost per profile on the market . Each month, you benefit from the potential collection of hundreds of thousands of opt-in profiles.
Dataventure Dataventuremonetizes the group's opt-in collection tools. Dataventure opt-in collects more than 3 million email addresses each month for major advertisers. is one of the leading profile collectors in France .
What are the advantages of double opt-in?
Choosing double opt-in brings many advantages to companies:
Confirmation that the email address is valid;
Improve the quality of the mailing list;
Compliance with data protection regulations;
Reduce the number of complaints;
Better brand image.
Data deletion, warnings, requests, suspension of data flows... If you violate the provisions of the GDPR, you risk heavy administrative sanctions . Depending on the category of infringement, fines can amount to 10 or 20 million euros. For a company, they range from 2% to 4% of its global annual turnover.