If you have the opportunity, opt for the 100% instant formula that guarantees a profit for the participant and avoids frustration . The greater the potential and chances of winning, the greater the participation and therefore the greater the amount of information collected.
To promote your contest, use all the usual digital vp r&d email lists media at your disposal. Combine them to increase your chances of winning.
- Email : the best promotional tool. Personalized, it can also be used to convey more information about the game.
- Your website : Communicate with customers and potential customers who visit you and redirect them to the game minisite.
- Social media: use it to promote the game and encourage your community. Only if you have included your customers among the participants.
- Your mobile application , also for your customers.
Rule #3: Create your competition in your image and likeness
There's no need to go on for 50 pages. Be creative, but don't forget to create a real game world layout based on your card.
UX will play a decisive role in the success of your goals.
This is the list of essential pages:
A home page
A form page
A game page
An awards page (for different awards)
A lost page (not in the case of 100% instant prizes)
A game closing page
A page to consult the rules of the game
Don't forget to thank entrants and offer them contact options for any questions they may have or to find out more about you... You can also include a pop-up page to present the prizes up for grabs.
Rule #4: Keep control of the participation!
Trolls also exist in competitive games. Many games are targeted by real " competitors ". They scour the web looking for prizes, especially if they are attractive (PS4, drone, TV, etc.).
Of course, nothing prevents them from playing, but don't forget the goal of the operation: you are looking for leads and useful information... These addresses are unwanted and will be detrimental to your KPIs for your next email campaigns.
It is possible to avoid these "undesirable " freeloaders: multiple IP detection, real-time address scrubbing, etc.
You can also limit the participation of your customers or potential customers (once a day or once a week, for example). Especially in the case of games with 100% instant wins.
Rule #5: Stay on track!
When organizing a contest, the legal aspect is crucial, whether it is the rules or the form.