Create urgency in your emails by setting deadlines
Posted: Tue Dec 17, 2024 4:23 am
There are good and not so good ways to create urgency in your emails. Setting deadlines is a good way, while production deadlines are a bad way.
If you send an email every week promising a discount on your most popular product, that's fine. But if you say the offer is only good for 24 hours, you'll alienate your customers.
They know there is no 24 hour deadline because they see the same email every week.
In email campaigns, you can create a sense of urgency by offering an exclusive offer just for subscribers. In other words, you want to reward them for reading every email in your series.
Add a good call to action to your email campaign
YOUR call to action (CTA) tells your readers what you want them to do next. You might ask them to forward your email to a friend or click on a link to your latest blog post.
CTAs can also redirect subscribers to landing pages or sales pages , but don't overuse them. You're trying to create goodwill.
Consumers are smart. They know that companies email them when they want to sell them products or services. That's a given. If you take the time to build relationships and provide value for free, you'll have a whatsapp mobile number database free download much better chance of converting when you eventually ask them to buy something.
You may also like:
What is Lead Nurturing: 11 Best Practices and Tactics (2024)
A Map to Create Your Own Interactive Lead Generation Strategy
11 Best Practices for Running Email Campaigns to Increase Sales
bigstock d Style Design Email Marketi 238953316
Now that we've covered tips for writing drip email marketing campaigns, what can you do to increase sales throughout your entire email marketing campaign? Let's look at a few things we've learned over the years from developing our email newsletters.
1. Target your campaigns – find out what your potential customers’ needs, wants and fears are
Every email marketing campaign should have a very specific goal. It should match what your leads want, need, or fear so that you can connect with them emotionally.
Wants: These are things your prospects don't have but have saved on their wish lists. Do they want a better mousetrap? Are they interested in having fun? What are they willing to spend money on? And what do they want to learn?
Needs: If your product meets the real needs of your leads, you gain even more persuasive power. Needs include food, shelter, water, clothing, and transportation. They may not need your specific brand, but they may choose your brand to meet their needs.
Fears: This is where pain points come in. If you sell weight loss products, you might mention the fear of staying fat. Or maybe you sell software that helps you organize emails better. You might mention your leads’ fear of spending too much time in their inboxes.
If you send an email every week promising a discount on your most popular product, that's fine. But if you say the offer is only good for 24 hours, you'll alienate your customers.
They know there is no 24 hour deadline because they see the same email every week.
In email campaigns, you can create a sense of urgency by offering an exclusive offer just for subscribers. In other words, you want to reward them for reading every email in your series.
Add a good call to action to your email campaign
YOUR call to action (CTA) tells your readers what you want them to do next. You might ask them to forward your email to a friend or click on a link to your latest blog post.
CTAs can also redirect subscribers to landing pages or sales pages , but don't overuse them. You're trying to create goodwill.
Consumers are smart. They know that companies email them when they want to sell them products or services. That's a given. If you take the time to build relationships and provide value for free, you'll have a whatsapp mobile number database free download much better chance of converting when you eventually ask them to buy something.
You may also like:
What is Lead Nurturing: 11 Best Practices and Tactics (2024)
A Map to Create Your Own Interactive Lead Generation Strategy
11 Best Practices for Running Email Campaigns to Increase Sales
bigstock d Style Design Email Marketi 238953316
Now that we've covered tips for writing drip email marketing campaigns, what can you do to increase sales throughout your entire email marketing campaign? Let's look at a few things we've learned over the years from developing our email newsletters.
1. Target your campaigns – find out what your potential customers’ needs, wants and fears are
Every email marketing campaign should have a very specific goal. It should match what your leads want, need, or fear so that you can connect with them emotionally.
Wants: These are things your prospects don't have but have saved on their wish lists. Do they want a better mousetrap? Are they interested in having fun? What are they willing to spend money on? And what do they want to learn?
Needs: If your product meets the real needs of your leads, you gain even more persuasive power. Needs include food, shelter, water, clothing, and transportation. They may not need your specific brand, but they may choose your brand to meet their needs.
Fears: This is where pain points come in. If you sell weight loss products, you might mention the fear of staying fat. Or maybe you sell software that helps you organize emails better. You might mention your leads’ fear of spending too much time in their inboxes.