Use short paragraphs in your drip campaign emails
Posted: Tue Dec 17, 2024 4:22 am
Large blocks of text are intimidating, and you have to remember that at least some of your subscribers will be reading these emails on a small device, such as a smartphone or tablet. Therefore, you need to keep paragraphs short.
This concept is best illustrated visually.
Here's an example of an email formatted with dummy text:
Use short paragraphs in your drip campaign emails 1
Here is example two. It is the same dummy text, but with four or five lines per paragraph.
Use short paragraphs in your drip campaign emails 2
Which of these letters would you prefer to read?
It doesn't matter if the information is the same. Walls of text intimidate readers, so they're unlikely to read them. Give the eye some breathing room with short paragraphs that create negative space.
Write short emails to new potential clients
If you've been emailing a subscriber for months, you may be able to get away with longer emails. They know you and trust you, so they're more willing to give you their time.
However, when creating email campaigns for new subscribers, keep the messages whatsapp korean number short. Aim for three to four paragraphs maximum .
If you need more words to get your message across, you have two options.
The first way is to use images or other visual elements to break up the text. Images make your emails more interesting and increase the chances of being read.
The second is to split this letter into two letters. You can even label them as Part 1 and Part 2.
Don't be afraid to add a postscript at the end of your emails.
It's time for a quick linguistics lesson.
PS stands for "postscript," which comes from the Latin postscriptum. Are you still with us?
Directly translated, postscriptum means “written after.” In other words, it’s something you add to the end of an email, letter, or text .
A great way to use a postscript in a drip email campaign is to tease it in the next email you send. For example, it might look like this:
PS Look out for another email next Monday. Which will teach you how to do X. You won't want to miss it!
In this example, we are sending the customer a very simple message: " You will hear from us again, and we will not let you down."
Plus, it makes the subscriber look forward to the next issue.
This concept is best illustrated visually.
Here's an example of an email formatted with dummy text:
Use short paragraphs in your drip campaign emails 1
Here is example two. It is the same dummy text, but with four or five lines per paragraph.
Use short paragraphs in your drip campaign emails 2
Which of these letters would you prefer to read?
It doesn't matter if the information is the same. Walls of text intimidate readers, so they're unlikely to read them. Give the eye some breathing room with short paragraphs that create negative space.
Write short emails to new potential clients
If you've been emailing a subscriber for months, you may be able to get away with longer emails. They know you and trust you, so they're more willing to give you their time.
However, when creating email campaigns for new subscribers, keep the messages whatsapp korean number short. Aim for three to four paragraphs maximum .
If you need more words to get your message across, you have two options.
The first way is to use images or other visual elements to break up the text. Images make your emails more interesting and increase the chances of being read.
The second is to split this letter into two letters. You can even label them as Part 1 and Part 2.
Don't be afraid to add a postscript at the end of your emails.
It's time for a quick linguistics lesson.
PS stands for "postscript," which comes from the Latin postscriptum. Are you still with us?
Directly translated, postscriptum means “written after.” In other words, it’s something you add to the end of an email, letter, or text .
A great way to use a postscript in a drip email campaign is to tease it in the next email you send. For example, it might look like this:
PS Look out for another email next Monday. Which will teach you how to do X. You won't want to miss it!
In this example, we are sending the customer a very simple message: " You will hear from us again, and we will not let you down."
Plus, it makes the subscriber look forward to the next issue.