Insights from Transactional Email
Posted: Tue Dec 17, 2024 4:21 am
Examples of newsletters and email campaigns
Newsletters and email campaigns are designed to integrate the subscriber with the brand and promote specific products.
Let's look at some examples of email marketing campaigns to see what they do right.
Buzzfeed
Examples of BuzzFeed newsletters and email campaigns
It's hard to argue with the fact that Buzzfeed has cornered the whatsapp group iran niche email marketing market . This one is specifically focused on animals. The headline, "Let the Cute Come to You," is a perfect fit for the topic.
We also like the section that states when you'll receive the newsletter. Buzzfeed clearly states what subscribers can expect from this newsletter.
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Taco Bell
Taco Bell
Many companies, including Taco Bell, use sponsorships, promotions, and limited-time offers tied to popular sporting events.
It's a stroke of genius, especially for a brick-and-mortar store. It increases brand awareness and also connects Taco Bell with the excitement and camaraderie of sports, which leads to increased customer interest and increased revenue.
Promotional emails with conclusions
Set clear expectations for subscribers
Use calls to action and headlines that are tailored specifically to your audience.
Tie your sentence to a pop culture reference
Consider upselling or cross-selling
Email Retention Campaign Examples
Customer retention is just as important as acquiring them . You need customers to keep coming back for more.
You can use email to re-engage customers who haven't purchased your products or interacted with your emails. The trick is to make them realize how much you value them.
To do this, you need to provide value in some way. We'll look at a variety of email retention campaign examples to see how this is done.
Grammarly
Grammarly Retention Email Campaign Examples
Grammarly does a great job of retaining its customers through email campaigns.
First, the email is personalized. This is to make the subscriber feel welcome and appreciated. It also shows that Grammarly is attuned to its audience.
Next, Grammarly doesn’t just beg the subscriber to come back or restart their subscription. Instead, the email uses Grammarly’s new feature to entice the subscriber. It’s like saying, “Hey, your subscription just got better. Look at this!”
The CTA echoes the body content. Instead of a generic call to action, it says, “Get Grammarly for your browser.” That’s a good choice.
Dollar Shave Club
Dollar Shave Club Customer Retention Email Campaign Examples
Same goes for Dollar Shave Club. Remember when we mentioned that retention emails should provide something of value? That's exactly what this email does.
He offers a wayward subscriber a free month of Dollar Shave Club. We I like the copy here, too: "Still on the fence about Dollar Shave Club? This is awesome. While you're thinking, try the Club for a month on us."
Very cleverly written.
Conclusions on Saving Email
Offer an incentive to re-engage the customer
Mention a new feature or product that might be of interest to the recipient.
Focus on creating interesting text that will surprise the reader.
You may also like:
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Newsletters and email campaigns are designed to integrate the subscriber with the brand and promote specific products.
Let's look at some examples of email marketing campaigns to see what they do right.
Buzzfeed
Examples of BuzzFeed newsletters and email campaigns
It's hard to argue with the fact that Buzzfeed has cornered the whatsapp group iran niche email marketing market . This one is specifically focused on animals. The headline, "Let the Cute Come to You," is a perfect fit for the topic.
We also like the section that states when you'll receive the newsletter. Buzzfeed clearly states what subscribers can expect from this newsletter.
You may also like:
21 Proven Exit Popup Formulas That Will Increase Your Conversion Rate
Hello, new templates! Introducing the latest templates from the Hello Bar email collection
Taco Bell
Taco Bell
Many companies, including Taco Bell, use sponsorships, promotions, and limited-time offers tied to popular sporting events.
It's a stroke of genius, especially for a brick-and-mortar store. It increases brand awareness and also connects Taco Bell with the excitement and camaraderie of sports, which leads to increased customer interest and increased revenue.
Promotional emails with conclusions
Set clear expectations for subscribers
Use calls to action and headlines that are tailored specifically to your audience.
Tie your sentence to a pop culture reference
Consider upselling or cross-selling
Email Retention Campaign Examples
Customer retention is just as important as acquiring them . You need customers to keep coming back for more.
You can use email to re-engage customers who haven't purchased your products or interacted with your emails. The trick is to make them realize how much you value them.
To do this, you need to provide value in some way. We'll look at a variety of email retention campaign examples to see how this is done.
Grammarly
Grammarly Retention Email Campaign Examples
Grammarly does a great job of retaining its customers through email campaigns.
First, the email is personalized. This is to make the subscriber feel welcome and appreciated. It also shows that Grammarly is attuned to its audience.
Next, Grammarly doesn’t just beg the subscriber to come back or restart their subscription. Instead, the email uses Grammarly’s new feature to entice the subscriber. It’s like saying, “Hey, your subscription just got better. Look at this!”
The CTA echoes the body content. Instead of a generic call to action, it says, “Get Grammarly for your browser.” That’s a good choice.
Dollar Shave Club
Dollar Shave Club Customer Retention Email Campaign Examples
Same goes for Dollar Shave Club. Remember when we mentioned that retention emails should provide something of value? That's exactly what this email does.
He offers a wayward subscriber a free month of Dollar Shave Club. We I like the copy here, too: "Still on the fence about Dollar Shave Club? This is awesome. While you're thinking, try the Club for a month on us."
Very cleverly written.
Conclusions on Saving Email
Offer an incentive to re-engage the customer
Mention a new feature or product that might be of interest to the recipient.
Focus on creating interesting text that will surprise the reader.
You may also like:
How to Generate Leads with Email Marketing: 11 Ways
Ecommerce Marketing: 32 Tips to Skyrocket Your Sales