The important thing is to focus on engagement. You want your subscribers to engage with the email and click on the call to action or forward it to a friend.
How do you increase engagement? You offer an incentive. This is reciprocity in action. You want your followers to feel like they’ve received something valuable, and then they’ll reciprocate.
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Charity: Water
charity water email campaign examples
We love how Charity: Water's marketing email makes it clear that they're in partnership with their donors. They call the email a "Spring Member Exclusive."
Both “member” and “exclusive” imply exclusivity, of course. This is to ensure that the relationship between Charity: Water and its donors feels personal.
The company then shares its journey to providing safe drinking water whatsapp group in iran to the people of Cambodia. We invite you to watch the full episode on this topic so you know where your donated dollars are spent.
Well done!
It's also very nicely designed, which helps.
Starbucks
Starbucks Transactional Email Campaign Examples
Starbucks is definitely not behind when it comes to marketing emails . This transactional email campaign example is based on the company's loyalty programs, which allow members to earn stars and get free drinks at the coffee chain.
This transactional email campaign is an example of an offer Bonus Stars to people who follow the call to action. Note that this has nothing to do with online activity. Starbucks is inviting people into their stores to take advantage of the offer.
The letter itself is minimalist and focused solely on the offer.