Link Baiting: Inbound Marketing as a Link Building Tool
Posted: Tue Dec 03, 2024 7:14 am
Google's new algorithm changes, Penguin 4.0, put emphasis on linked content. If you were generating links daily as a Link Building strategy to improve your SEO positioning , we recommend that you think twice before continuing to do so and learn the existing alternative: Link Baiting .
Google has become picky about links between websites and from now on it will review each one of them to avoid link spam, it will emphasize that they are of the same theme and are generated naturally.
For this reason, we must implement Link Baiting , a strategy focused on users themselves generating Backlinks to our website naturally thanks to content generated by us that encourages them to do so.
How can we execute a Link Baiting strategy ? Inbound Marketing already takes care of this, we will only have to focus more on the content generation part to take into account Google's changes in its algorithm and improve our SEO .
Steps to Follow in our Link Baiting strategy in Inbound Marketing:
Defining our Buyer Persona. The start of the implementation of Inbound israel phone number list Marketing involves analyzing our Buyer Persona . Our ideal fictitious client who will determine our content customization (Blog Articles, Whitepapers, eBooks, Videos… ). Within our Inbound Marketing strategy, we will use all our knowledge and experience of our Buyer Persona to define it for our Link Baiting strategy. Knowing our Buyer Persona well , we will be able to plan content that they would like to share and link to with the aim of generating Backlinks .
Choosing the Right Content. Yes, content will continue to be king in 2017. Those of us who know Inbound Marketing in depth know this very well. Within our Link Baiting strategy we must design a Content Map that is capable of attracting the attention of our Buyer Persona at different points of the Sales Funnel, that is capable of charming or making them fall in love and, finally, that generates the action of sharing it with their entire community and linking it on their website, blog or social profiles.
Viralization : If content is king, the queen is the distribution channel. We must make our content go viral through the Internet by knowing the social networks and times when our Buyer Persona will be online. We must be able to generate qualified traffic by publishing on Social Networks, through our Newsletters and Lead Nurturing .
Analytics and Changes. After the time we deem appropriate for each type of content, we will analyze the results obtained through tools that analyze the Backlinks to our website to know the feedback of the published content and make the pertinent changes and modifications that allow us to optimize our generated content to improve the results and obtain greater Link Baiting .
The Inbound Marketing methodology never ceases to surprise users who implement it. The idea of not bothering users and focusing on our Buyer Persona to attract them to our site provides us with indispensable help in our Link Baiting strategy.
Google has become picky about links between websites and from now on it will review each one of them to avoid link spam, it will emphasize that they are of the same theme and are generated naturally.
For this reason, we must implement Link Baiting , a strategy focused on users themselves generating Backlinks to our website naturally thanks to content generated by us that encourages them to do so.
How can we execute a Link Baiting strategy ? Inbound Marketing already takes care of this, we will only have to focus more on the content generation part to take into account Google's changes in its algorithm and improve our SEO .
Steps to Follow in our Link Baiting strategy in Inbound Marketing:
Defining our Buyer Persona. The start of the implementation of Inbound israel phone number list Marketing involves analyzing our Buyer Persona . Our ideal fictitious client who will determine our content customization (Blog Articles, Whitepapers, eBooks, Videos… ). Within our Inbound Marketing strategy, we will use all our knowledge and experience of our Buyer Persona to define it for our Link Baiting strategy. Knowing our Buyer Persona well , we will be able to plan content that they would like to share and link to with the aim of generating Backlinks .
Choosing the Right Content. Yes, content will continue to be king in 2017. Those of us who know Inbound Marketing in depth know this very well. Within our Link Baiting strategy we must design a Content Map that is capable of attracting the attention of our Buyer Persona at different points of the Sales Funnel, that is capable of charming or making them fall in love and, finally, that generates the action of sharing it with their entire community and linking it on their website, blog or social profiles.
Viralization : If content is king, the queen is the distribution channel. We must make our content go viral through the Internet by knowing the social networks and times when our Buyer Persona will be online. We must be able to generate qualified traffic by publishing on Social Networks, through our Newsletters and Lead Nurturing .
Analytics and Changes. After the time we deem appropriate for each type of content, we will analyze the results obtained through tools that analyze the Backlinks to our website to know the feedback of the published content and make the pertinent changes and modifications that allow us to optimize our generated content to improve the results and obtain greater Link Baiting .
The Inbound Marketing methodology never ceases to surprise users who implement it. The idea of not bothering users and focusing on our Buyer Persona to attract them to our site provides us with indispensable help in our Link Baiting strategy.