Quality is key. Give preference to high- resolution images, but be careful with the weight. A message that is too heavy will end up straight in the spam folder. Conversely, images that are too small will look pixelated and will harm your overall message, and even your brand image.
3. The body of the email
Your goals will determine the information you want to share with your readers and the different blocks that make up the body of your email.
Avoid large blocks of text and long descriptions, which will discourage the reader.
Include the offer in the first third of the creative.
You can also include animations (gifs, carousels, videos, etc.) or a countdown vp media email lists to mark the duration of your offer. Don't overdo it with these elements and, above all, be careful about their size and compatibility with different email providers.
Always make sure your messages are clear. Be concise and use short sentences instead of long paragraphs. Your emails will be easier to read if they are concise. Never forget that Internet users spend little time reading them and need to understand the main information at a glance. Make their job easier with clear messages that stand out graphically.
A good layout will help the reader quickly understand what you're trying to say. When writing, avoid overly specific or corporate jargon ("flash blues days?"), which can confuse...
In addition to content, pay attention to form! Pay attention to the layout and alignment of your texts.
4. Call to action (CTA)
Technically, CTAs are integrated into the body of the email. But they are so important that they deserve their own section 4. Buttons reflect the main goal of your campaign.
Always include a CTA with clear and concise text. Use direct language and express the desired action with as little text as possible.
Multiply CTAs throughout your email and design them so that they are visible by their color, size and position. The redirect link should lead directly to a page dedicated to the offer or product in question. Don't force your potential customers to search for the object of the click. Use the design and direct links to make it easier for them.
You can also easily create engagement with your CTAs.
5. The footer
It serves to remind you of your strengths or the services you offer (for example, free 4x secure payment, free delivery, after-sales service, trust seal, etc.) and can also redirect your most engaged readers to your social networks.
It usually includes specific and mandatory information, such as GDPR, your company name and address, an unsubscribe link, etc. In case of distribution via publisher databases, each partner must add their own CNIL notice and unsubscribe link.