5 strategies to sell more with less marketing budget
Posted: Sun Dec 15, 2024 10:10 am
2016 has been a very chaotic year for the world economy, but especially for countries with a high dependence on oil, such as Ecuador. The fall in the price of this non-renewable resource has brought immense challenges to many industries but also golden opportunities to others. Without a doubt, this is a year that will require a lot of intelligence to achieve good results .
Why is it reasonable to work to sell more at a time when the economy job function or professional person and industry email list is in recession? Because this is a key factor in boosting the movement of cash at a local level. Another reason is that the economy is cyclical and it is likely that a new wave of recovery will follow the recession . Cutting back on operations too much can cause your company to lose its ability to react and lose market share to your competition. That is why it is key to continue investing.
However, most companies have had to cut back on certain investments, and one of them is marketing. That is why we will now analyze how to carry out intelligent sales management despite having a smaller marketing budget.
5 Creative Ways to Generate Leads and Sales Opportunities
1. Make data-driven decisions:
Data-driven decisions
If you didn't have analytics on your website or if you did but never checked, now is the time to change it. In the past you could rely on customers to flow through your sales process again and again, but with budget cuts in many companies, a decrease in sales is inevitable if you rely solely on that strategy. And to attract new prospects and potential customers, the most cost-effective way is through digital channels . The central channel of your online operations should be your website . Remember that social networks are rented spaces and analyze the best way to increase your traffic, your conversion opportunities and your level of control of the prospects that arrive through your corporate website.
2. Analyze your potential clients:
Analyze your potential clients
To generate new sales, whether local or in markets abroad, it is key that you acquire as much knowledge as possible about your ideal client . The Internet can be an effective tool to achieve this, but you can also obtain this information from your current clients. If you are experiencing a decrease in your workload, take the time to analyze your clients' feedback. Interview 3 to 5 of them using the " buyer personas " question model and analyze what they tell you about their interests, needs, and information consumption channels. Then, prepare a coherent strategy with this information. Try to take full advantage of the power of social networks and email marketing to generate traffic to your website and improve your page with offers that allow you to create a database of prospects . Analyze the results obtained and implement the necessary improvements to attract a greater number and better quality of prospects. This applies whether you are looking to sell more in Ecuador or abroad.
Why is it reasonable to work to sell more at a time when the economy job function or professional person and industry email list is in recession? Because this is a key factor in boosting the movement of cash at a local level. Another reason is that the economy is cyclical and it is likely that a new wave of recovery will follow the recession . Cutting back on operations too much can cause your company to lose its ability to react and lose market share to your competition. That is why it is key to continue investing.
However, most companies have had to cut back on certain investments, and one of them is marketing. That is why we will now analyze how to carry out intelligent sales management despite having a smaller marketing budget.
5 Creative Ways to Generate Leads and Sales Opportunities
1. Make data-driven decisions:
Data-driven decisions
If you didn't have analytics on your website or if you did but never checked, now is the time to change it. In the past you could rely on customers to flow through your sales process again and again, but with budget cuts in many companies, a decrease in sales is inevitable if you rely solely on that strategy. And to attract new prospects and potential customers, the most cost-effective way is through digital channels . The central channel of your online operations should be your website . Remember that social networks are rented spaces and analyze the best way to increase your traffic, your conversion opportunities and your level of control of the prospects that arrive through your corporate website.
2. Analyze your potential clients:
Analyze your potential clients
To generate new sales, whether local or in markets abroad, it is key that you acquire as much knowledge as possible about your ideal client . The Internet can be an effective tool to achieve this, but you can also obtain this information from your current clients. If you are experiencing a decrease in your workload, take the time to analyze your clients' feedback. Interview 3 to 5 of them using the " buyer personas " question model and analyze what they tell you about their interests, needs, and information consumption channels. Then, prepare a coherent strategy with this information. Try to take full advantage of the power of social networks and email marketing to generate traffic to your website and improve your page with offers that allow you to create a database of prospects . Analyze the results obtained and implement the necessary improvements to attract a greater number and better quality of prospects. This applies whether you are looking to sell more in Ecuador or abroad.