Instagram ADS: Why It's Important and How to Use It
Posted: Tue Dec 03, 2024 7:02 am
If you are promoting your posts on Instagram through the 'Promote Post' button…stop! There is uk phone number list a more effective, professional and efficient way to do it. If you are already using the Facebook Ads Manager, stop anyway. This in-depth article is written for those who are new to the game and for those who want to learn more about Instagram ADS.
What is Instagram ADS
When we talk about Instagram Ads we are actually referring to a declination of the Meta advertising platform made only on Instagram placements, such as Feed, Stories and Reels.
If you already use Facebook ADS these words may seem obvious, perhaps banal, but only by knowing all the opportunities and differences can you understand the potential of this tool for different sectors.
With over 1 billion active users and continuous evolution in terms of features and updates, Instagram is today one of the most interesting social networks on which to do sponsored activities.
The Hootsuite team has compiled a list of Instagram statistics for 2022, numbers that tell a very interesting story. Curious?
2 billion people use the app every month
Instagram is the number one platform for connecting brands and people
Instagram is the fourth most used social network and the eighth most visited website in the world
Instagram is the most downloaded app in the world
35% of users purchased from the platform
15% of (American) shoppers start their shopping research on Instagram
It is the most used platform by Generation Z and 61% of kids between 12 and 17 use it
Instagram users use an average of 11.7 hours per month, Americans an average of 30 minutes per day (17% of the time spent on social media)
The potential audience for Stories sponsorship is 996 million people; the most active brands publish an average of 17 Stories per month
The potential audience for Reels sponsorship is 758.5 million people; Reels are reshared 1 billion times a day
Reels account for 30% of time spent on Instagram.
The numbers speak for themselves: Instagram is a fundamental channel in your strategy and, not only do you need to have an adequate editorial plan , but a strategic plan for advertising that allows you to achieve your business results. This also means that to optimize your investment in Instagram ADS you need to master the tool or rely on an expert consultant.
Are you stuck at 'Promote post' and need advice to improve your results? If you want to understand if and how much to invest in Instagram ADS, if you want to improve your ROI and acquire contacts and customers, we are here to help you.
But be careful: Instagram is not for everyone and it all depends on your target and your strategy . Just as it is not mandatory (and perhaps not even advisable) to have an Instagram account if you deal with elevator winches, it is necessary to invest in the platform if your target frequents it.
How Instagram ADS Works
As we have seen, Instagram advertising is part of the larger Meta advertising system, an ad can potentially reach ¼ of the world's population.
Instagram ads are paid posts that companies use to promote their products and/or services to users on the social media. As with Facebook ADS, using the same Ads Manager, you can define your target, budget and positioning. The platform itself, based on the copy, creativity and user behaviour, will then decide to whom and when to show your ads thanks to machine learning algorithms, which understand, follow and record every single action of the users.
The functioning of Instagram ADS is very sophisticated and continues to improve both in terms of quality and performance because it has become one of the most effective tools to make yourself known to your target.
Today it is in fact essential to establish a budget to dedicate to sponsorships on social media , given that without sponsorship our content will only be seen by 1% of followers (when things go well). This applies to both Facebook and Instagram, and, to a lesser extent, to other social networks. If your business account has 10,000 followers, the next post you publish and that you do not sponsor, however impeccable from all points of view of communication, will be seen, perhaps, only by a hundred people. And it is not a given that they are all in target with that particular promotion.
What is Instagram ADS
When we talk about Instagram Ads we are actually referring to a declination of the Meta advertising platform made only on Instagram placements, such as Feed, Stories and Reels.
If you already use Facebook ADS these words may seem obvious, perhaps banal, but only by knowing all the opportunities and differences can you understand the potential of this tool for different sectors.
With over 1 billion active users and continuous evolution in terms of features and updates, Instagram is today one of the most interesting social networks on which to do sponsored activities.
The Hootsuite team has compiled a list of Instagram statistics for 2022, numbers that tell a very interesting story. Curious?
2 billion people use the app every month
Instagram is the number one platform for connecting brands and people
Instagram is the fourth most used social network and the eighth most visited website in the world
Instagram is the most downloaded app in the world
35% of users purchased from the platform
15% of (American) shoppers start their shopping research on Instagram
It is the most used platform by Generation Z and 61% of kids between 12 and 17 use it
Instagram users use an average of 11.7 hours per month, Americans an average of 30 minutes per day (17% of the time spent on social media)
The potential audience for Stories sponsorship is 996 million people; the most active brands publish an average of 17 Stories per month
The potential audience for Reels sponsorship is 758.5 million people; Reels are reshared 1 billion times a day
Reels account for 30% of time spent on Instagram.
The numbers speak for themselves: Instagram is a fundamental channel in your strategy and, not only do you need to have an adequate editorial plan , but a strategic plan for advertising that allows you to achieve your business results. This also means that to optimize your investment in Instagram ADS you need to master the tool or rely on an expert consultant.
Are you stuck at 'Promote post' and need advice to improve your results? If you want to understand if and how much to invest in Instagram ADS, if you want to improve your ROI and acquire contacts and customers, we are here to help you.
But be careful: Instagram is not for everyone and it all depends on your target and your strategy . Just as it is not mandatory (and perhaps not even advisable) to have an Instagram account if you deal with elevator winches, it is necessary to invest in the platform if your target frequents it.
How Instagram ADS Works
As we have seen, Instagram advertising is part of the larger Meta advertising system, an ad can potentially reach ¼ of the world's population.
Instagram ads are paid posts that companies use to promote their products and/or services to users on the social media. As with Facebook ADS, using the same Ads Manager, you can define your target, budget and positioning. The platform itself, based on the copy, creativity and user behaviour, will then decide to whom and when to show your ads thanks to machine learning algorithms, which understand, follow and record every single action of the users.
The functioning of Instagram ADS is very sophisticated and continues to improve both in terms of quality and performance because it has become one of the most effective tools to make yourself known to your target.
Today it is in fact essential to establish a budget to dedicate to sponsorships on social media , given that without sponsorship our content will only be seen by 1% of followers (when things go well). This applies to both Facebook and Instagram, and, to a lesser extent, to other social networks. If your business account has 10,000 followers, the next post you publish and that you do not sponsor, however impeccable from all points of view of communication, will be seen, perhaps, only by a hundred people. And it is not a given that they are all in target with that particular promotion.