12 brand archetypes
Posted: Sun Dec 15, 2024 9:31 am
These were not developed for labeling, but marketing has known how to use them as an excellent means to coherently transmit the values of a brand.
Jungian archetypes have proven to be quite effective in the process of creating brand personality, as through them a strong emotional connection can be established with the target audience, which is unconsciously influenced by the archetypes developed in their psyche.
Brands hope to adopt a personality that makes it possible canadian colleges universities email list to establish successful relationships .
In this sense, modern marketing seeks to acquire greater veracity and embrace a brand personality that allows it to achieve its objectives through the effective codification of the archetypes of a group of consumers.
[Tweet “Modern marketing seeks to become more truthful and embrace a brand personality that enables it to achieve its objectives through the effective codification of the archetypes of a group of consumers.”]
This turns out to be a decisive factor in the implementation of an effective communication and promotion strategy that will be decisive in the segmentation process, since when a person interacts with a brand, they expect the result to be in line with the personality it expresses.
Jung defined 12 archetypes that can be used to carry out the process of building your company's brand personality .
Each one represents a mould, a prototype, a history and aspirations, so it is up to each brand to know how to choose its own. In the world of marketing, this methodology has been used for some time.
The Creator
Photo by Lex Photography from Pexels
This brand personality seeks to leave a mark, to create something of value that will last over time , shaping a vision and fostering innovation. They are motivated to create and always stay one step ahead of the rest.
The Hero
The Hero strives to demonstrate bravery through difficult actions that allow him to transmit effort, honor, victory and a winning spirit.
This archetype fits with brands that want to attract an audience looking to improve themselves or solve a social problem.
The Outlaw or Rebel
He identifies with the revolutionary, those who challenge society, break the mold , are pioneers and put aside what doesn't work.
Jungian archetypes have proven to be quite effective in the process of creating brand personality, as through them a strong emotional connection can be established with the target audience, which is unconsciously influenced by the archetypes developed in their psyche.
Brands hope to adopt a personality that makes it possible canadian colleges universities email list to establish successful relationships .
In this sense, modern marketing seeks to acquire greater veracity and embrace a brand personality that allows it to achieve its objectives through the effective codification of the archetypes of a group of consumers.
[Tweet “Modern marketing seeks to become more truthful and embrace a brand personality that enables it to achieve its objectives through the effective codification of the archetypes of a group of consumers.”]
This turns out to be a decisive factor in the implementation of an effective communication and promotion strategy that will be decisive in the segmentation process, since when a person interacts with a brand, they expect the result to be in line with the personality it expresses.
Jung defined 12 archetypes that can be used to carry out the process of building your company's brand personality .
Each one represents a mould, a prototype, a history and aspirations, so it is up to each brand to know how to choose its own. In the world of marketing, this methodology has been used for some time.
The Creator
Photo by Lex Photography from Pexels
This brand personality seeks to leave a mark, to create something of value that will last over time , shaping a vision and fostering innovation. They are motivated to create and always stay one step ahead of the rest.
The Hero
The Hero strives to demonstrate bravery through difficult actions that allow him to transmit effort, honor, victory and a winning spirit.
This archetype fits with brands that want to attract an audience looking to improve themselves or solve a social problem.
The Outlaw or Rebel
He identifies with the revolutionary, those who challenge society, break the mold , are pioneers and put aside what doesn't work.