A marketing strategy aimed at obtaining specific results (i.e. measurable KPIs) in a short time is called performance marketing (PM). It should be mastered by those whose advertising budgets are floating away in an unknown direction. Without abstract metrics, this concept is useful when profits are declining and during a crisis. In addition to focusing on sales, performance marketing begins to operate when a target audience segment is formed (in other words, when there is demand).
To use performance marketing, you need a significant list of indian phone numbers budget. And it is reasonable for companies ready to invest 200,000 rubles per month or more in promotion. And those who do not have much money can work with the basic principles of PM. In any case, you need to look at how much you have to invest in each advertising tool and monitor its return. If the latter decreases, you need to redistribute funds to more useful channels.
the ability to measure the effectiveness of the channels used;
analysis of the cost per customer (CPA) and return on investment (ROI);
impact on these indicators in real time;
Combining email marketing, SEO, SMM and media advertising for maximum success.
The effectiveness of a campaign is determined and controlled through promo codes, referral links, special phone numbers. This method requires long setup and thorough testing. You will also need an effective strategy plus a fast, convenient platform. But these efforts are justified by high ROI and ease of calculating advertising productivity.