Treating video platforms as one giant search engine and paying attention to SEO is becoming a trend. Consumers are looking for video reviews, typing the name of a product or brand into YouTube to learn more and make the right purchasing decision. Also, more and more people are using video search in search engines and paying primary attention to search results that include videos. All this has forced companies to pay attention to video not only as a marketing tool but also as an SEO tool.
Optimizing your videos for search engines can help them appear at the top of search engine rankings and be easier for potential consumers to find.
Choose the right hosting platform for your videos based on your business goals and geography,
Create engaging video content that benefits your audience,
Publish content regularly and consistently using platform recommendations,
Use your main keywords in your video title, tags and description,
Use high-quality images as video thumbnails and avoid standard thumbnail templates,
Upload a voiceover transcript for every video you create,
Use strong CTAs (calls to action) in middle east mobile number list your videos,
Don't upload the same video to different pages of your site, it negatively affects SEO,
Use social media to drive traffic to videos on your website or hosting platform of choice.
SEO videos may take a different form than traditional video content. They may not have such an intriguing beginning because they must provide a question to answer that the user is already asking when searching for information.
Video atomization
Content atomization is the process of breaking down larger forms of content into smaller ones that are then used across different channels. Atomizing video content can significantly reduce costs. For example, you created a long video for your brand’s YouTube channel . With atomization, you can extract parts of that video and publish them on other platforms, such as TikTok, VKontakte, and Odnoklassniki.
You can turn your video content into:
Audio and download it as a podcast,
Blog post via voiceover transcription after minor editing,
Short videos for social networks,
Carousel post with key findings,
A teaser that directs viewers to the original video and will be placed as a preview on the main or additional platforms to redirect traffic.
By atomizing video, marketers can save money, time, and effort by creating one video and using it to create other forms of content for different platforms instead of creating new content from scratch.
In fact, nowadays, more often than not, it’s not just one video that is created, but a whole complex of content.
Educational videos
They have become even more popular in 2023, which is due to both the fact that marketers want to “please” the algorithm, and the fact that users are increasingly choosing products to buy, and also strive to benefit from surfing the Internet.
Educational videos are a simple and fun way to engage with your audience. Educational videos help your audience and potential customers understand how to use your products and services and how they can benefit from them.
Videos help people remember information better than text, providing a visual experience that is both entertaining and useful, and, crucially for marketers and valued by search engine and social media algorithms, viewers bookmark educational videos more often than other videos.
If you are interested in increasing traffic, brand awareness and sales, try to incorporate these video marketing trends into your marketing strategy. They will help set your business up for success and get ahead of the competition. And if you don’t want to do it yourself, you can trust the specialists at GreenSMM . Send a request via the feedback form and we