the channels that Joe Biden’s most talked about are Twitter
Posted: Sun Dec 15, 2024 9:00 am
websites and Facebook. On the other hand, he’s not mentioned at all on Instagram. This can be a signal to his PR team to shut down this channel completely. Or maybe to look to increase their efforts to work with websites that tend to mention him more.
You can take it a step further and analyze what people banco de dados telefones celulares say on each of these channels. This can give you ideas for topics to discuss on owned channels or in some of the candidate’s next speeches.
Read 5 Political PR Metrics to Monitor During a Campaign
negative mentions of Joe Bide
Negative mentions of Joe Biden; source: Determ
Understand your target audience better
There is an additional layer of understanding you can get from a media monitoring tool – demographics. At the moment, within Determ this info only includes gender, on the basis of Twitter mentions. But if your primary target audience is on Twitter, this will definitely change the picture.
Let’s take a look at the mentions of Emmanuel Macron, the French president.
gender distribution - macron mentions
Gender distribution within mentions of Macron; source: Determ
Judging by the mentions online, he’s mostly commented by men, to be more precise in 70.3% of cases. If we take a look at the sentiment of mentions by gender, this opens up an additional layer:
sentiment per gender
Sentiment per gender; source: Determ
It looks that the female gender, though mentioning Macron less, also mentions him in a worse context. This is a piece of information that can signify that women are more dissatisfied with some of his decisions or actions. And it can be a further encouragement for his PR team to approach them differently.
You can take it a step further and analyze what people banco de dados telefones celulares say on each of these channels. This can give you ideas for topics to discuss on owned channels or in some of the candidate’s next speeches.
Read 5 Political PR Metrics to Monitor During a Campaign
negative mentions of Joe Bide
Negative mentions of Joe Biden; source: Determ
Understand your target audience better
There is an additional layer of understanding you can get from a media monitoring tool – demographics. At the moment, within Determ this info only includes gender, on the basis of Twitter mentions. But if your primary target audience is on Twitter, this will definitely change the picture.
Let’s take a look at the mentions of Emmanuel Macron, the French president.
gender distribution - macron mentions
Gender distribution within mentions of Macron; source: Determ
Judging by the mentions online, he’s mostly commented by men, to be more precise in 70.3% of cases. If we take a look at the sentiment of mentions by gender, this opens up an additional layer:
sentiment per gender
Sentiment per gender; source: Determ
It looks that the female gender, though mentioning Macron less, also mentions him in a worse context. This is a piece of information that can signify that women are more dissatisfied with some of his decisions or actions. And it can be a further encouragement for his PR team to approach them differently.