For example, you'll be able to see how many visitors came to your website during that year, , and how many of those inquiries became customers.
With this information, you will be in a prime position to create SMART digital marketing goals that are worth their weight in gold for your business.
In the following video tutorial you can see how Google Analytics is used
Step 3 – Set your SMART goals
You already know the results of your digital marketing construction email list strategy. With this knowledge, you can define smart goals that are aligned with your company's business objectives.
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Continuing with the previous example, you know that you need to increase your revenue by 30%; to achieve this you must also increase your traffic and your enquiries by the same proportion . What would your objectives be?
If you got 100,000 sessions, your digital marketing goals might be:
Goal 1 : Increase traffic by 30% per month by October 2019.
100,000 x 1.3 = 130,000 sessions per year.
130,000 / 12 = 10,800 sessions per month.
Goal 2: Increase monthly website visits by 30% by October 2019.
1000 x 1.3 = 1300 website visits per year.
1300/12 = 108 website visits per month.
Goal 3 : Increase new monthly customers by 30% by October 2019.
500 x 1.3 = 650 new customers per year.
750/12 = 54 new customers per month.
For most companies, this goal is not just the responsibility of the marketing team, it must be supported by the sales team.
Image: Pxhere
Step 4 – Make strategic decisions
Once you have defined your marketing goals, you can start planning the marketing activities that will help you achieve them. It is important that you decide where it is really important to focus your efforts.
Do you need to invest more in social media advertising? You probably want to focus on conversion rate optimization (CRO) or SEO.