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Posted: Sun Dec 15, 2024 8:52 am
Many trainers and content experts want to convert their knowledge into an online course. Especially during the corona crisis. Suppose you want to create an online only course as an expert, where do you start? Which learning platform or distribution channel do you choose? Do you already have content and how do you structure it into a learning path? In this article I will take you through various aspects of designing and publishing an online course.
Reading tip: I have divided my article into three clusters: content , design of curriculum and choice of software . These three components are
For example: choices you make in technology malaysia telegram data affect the way you can present your content. Conversely, content and budget can influence your choice of technology. Every turn you take leads to a new path. Challenge yourself to answer the questions. They are sometimes detailed, but if you have the path in mind in advance, you will reach the finish line unscathed At the bottom of the article I share an extensive checklist
Questions in advance
Before you jump in and invest time (because it will cost you) in designing and producing an online course, ask yourself the following questions first.
What are your (business) goals?
Who is the target group? Do you know who you want to reach? Who your ideal participant isThe more you know about their goals, motivation, level, cultural background, life phase, function, prior knowledge and experience, the better. Do you not know that (enough) yet? Then create a persona and/or interview potential customers . For the different target groups with different functions, you create matching content.
Zoom in on the level of your target group. A potential paying customer wants to know in advance: 'Is this something for me? Is it below or above my level? Does the content match all my experience?' For example, can you do an intake ? That way you can find out what people want to learn, so that you can offer the content more tailor-made.
What is the problem of your target group? And is online learning the best solution? Are there advantages and disadvantages of 'online only' versus (a combination with) offline meetings.
Reading tip: I have divided my article into three clusters: content , design of curriculum and choice of software . These three components are
For example: choices you make in technology malaysia telegram data affect the way you can present your content. Conversely, content and budget can influence your choice of technology. Every turn you take leads to a new path. Challenge yourself to answer the questions. They are sometimes detailed, but if you have the path in mind in advance, you will reach the finish line unscathed At the bottom of the article I share an extensive checklist
Questions in advance
Before you jump in and invest time (because it will cost you) in designing and producing an online course, ask yourself the following questions first.
What are your (business) goals?
Who is the target group? Do you know who you want to reach? Who your ideal participant isThe more you know about their goals, motivation, level, cultural background, life phase, function, prior knowledge and experience, the better. Do you not know that (enough) yet? Then create a persona and/or interview potential customers . For the different target groups with different functions, you create matching content.
Zoom in on the level of your target group. A potential paying customer wants to know in advance: 'Is this something for me? Is it below or above my level? Does the content match all my experience?' For example, can you do an intake ? That way you can find out what people want to learn, so that you can offer the content more tailor-made.
What is the problem of your target group? And is online learning the best solution? Are there advantages and disadvantages of 'online only' versus (a combination with) offline meetings.