Marketing is understood as a set of processes related to the promotion of goods and services. An integral part of this activity is the study of customer requests, the creation of a positive image of the company and its products. Now a separate direction of marketing is distinguished, based on the use of digital technologies.
The goals themselves remain traditional – ensuring product distribution and increasing sales, but more modern channels of communication with consumers are used here. For example lebanon telegram these are websites and social networks; an example of digital marketing is also the placement of QR codes on products, when by scanning them the client can get additional information about the product. The number of digital marketing tools is steadily growing, as is its importance in modern business.
More opportunities also appear for marketers – specialists in this field of activity. Thus, by analyzing data on an advertising banner, they can identify patterns – what combination of images attracted more attention from users, how successful the text was, how many clicks there were on the link, at what time, what is the main user audience of this context and, ultimately, the effectiveness of the marketing campaign, that is, how the costs of this advertising and the income from new clients are related.
For example, before the advent of digital television, the return on TV advertising could only be estimated approximately, since there was no technical ability to track the number of views. Now this is done without difficulty, and there are several ways to accurately record user reactions. This could be a QR code with a link to the manufacturer's website, displayed on the screen, or a code word that gives the right to a discount upon registration. Accordingly, it has become much easier to determine the effectiveness of a marketing campaign, expressing this in objective financial indicators.