So, to finish this point, you have to work on a social media strategy that includes active participation on Twitter, and at the same time respects all of Google's guidelines for positioning, you know, no Fake News, poor quality backlinks , among other things.
First of all, you need to start working on a social media strategy right away. As I have already mentioned, as you well know, social media has always been a very important channel for gaining reputation and visibility within the online environment.
So, I would initially tell you to focus on the two ways of influencing rankings with social signals, those that work directly:
Number of people who like your brand on Facebook, as well as the canadian colleges universities email list remaining actions – you know, comments, shares, etc.
Number of followers on Twitter, and just like Facebook, the level of engagement on this platform, especially the number of tweets that mention your brand.
The same applies to all other social networks, except Google+, because it is already out of the game.
It is important that you pay special attention to all the actions that will allow you to leave social signals on the network, because it is evident that they are becoming an essential factor in impacting rankings and classifications.
Also, consider that the world is becoming more social, our generation spends more time on social media than on search engines. And even you are aware that a person is more likely to trust a brand when it is on social platforms sharing and being accessible to everyone.
Not to mention that websites that have a strong presence on social media tend to have a more loyal community, so it could become a plus to get more conversions with a lower CAC (Customer Acquisition Cost).
On the other hand, you have to be alert to the signals that work indirectly in relation to social signals:
How many inbound links? The more quality links, the better.
Online reviews should also be taken into account. These signals are also taken into account by Google.
Are you a restaurant? Watch out for this. Bounce rate, visit time and frequency of visits.
The conclusion is logical, and that is that Social Networks can become a very important channel to generate traffic, and the more followers there are, the more visits there may be, and that is a very clear signal for Google.
As for online reviews, whether you use Yelp, Google, or simply social media customer service, positive interaction on these channels with users or customers will give you even more exposure, and the more exposure, the more likely you are to attract more audiences. It's like a chain effect.