How to improve your eCommerce website content?
Posted: Sun Dec 15, 2024 8:37 am
Make sure the information is correct and up to date Avoid inaccurate information and broken links: Users will leave the site and become frustrated with outdated or incorrect information. This is especially true for prices and terms of purchase , when at the time of placing an order the expected price is lower than the actual price. Even if the potential customer was initially willing to pay the actual price, after he learned of a lower price on the site, he already feels deceived and is unlikely to complete the transaction.
To avoid such a situation, the easiest way is to organize automatic updating of price lists on the website of the online store directly from the CRM in which you work.
Make sure all images are displayed correctly and accurately convey the cell phone number list appearance of the product. If you sell products for which color is extremely important (fabrics, decorative cosmetics, wallpaper, upholstered furniture, etc.), it would be a good idea to inform that the color displayed on digital devices may differ from the real one.
Place your contact information, including phone numbers, email, and postal address, or a link to them on the home page. Make plenty of convenient feedback forms on pages where users may feel the need for advice. This will allow customers to contact you to make their choice easier, rather than leaving for another site to solve their problems.
Make content easy to read
Make sure your content is easy for users to consume.
Assess how easy it is to read the text and perceive the graphic elements. Use simple language that is easy to understand. Consider the characteristics and preferences of your audience. Try to maintain a balance between demonstrating expertise through the use of specialized terminology and simple presentation for a wide range of people. This can be difficult to do, but you can always outsource the work to copywriters with experience in this type of text optimization.
Break up the text with headings and bullet points. Add images and animations to make the information easier to digest, but don’t overload the site. When uploading files, remember to rename them with keywords. Remember that video and image searches can now drive quite a lot of traffic, especially to e-commerce sites. Check the font size and usability of the site on portable devices. Don’t forget that mobile traffic accounts for more than half of the total traffic for most e-commerce niches.
To avoid such a situation, the easiest way is to organize automatic updating of price lists on the website of the online store directly from the CRM in which you work.
Make sure all images are displayed correctly and accurately convey the cell phone number list appearance of the product. If you sell products for which color is extremely important (fabrics, decorative cosmetics, wallpaper, upholstered furniture, etc.), it would be a good idea to inform that the color displayed on digital devices may differ from the real one.
Place your contact information, including phone numbers, email, and postal address, or a link to them on the home page. Make plenty of convenient feedback forms on pages where users may feel the need for advice. This will allow customers to contact you to make their choice easier, rather than leaving for another site to solve their problems.
Make content easy to read
Make sure your content is easy for users to consume.
Assess how easy it is to read the text and perceive the graphic elements. Use simple language that is easy to understand. Consider the characteristics and preferences of your audience. Try to maintain a balance between demonstrating expertise through the use of specialized terminology and simple presentation for a wide range of people. This can be difficult to do, but you can always outsource the work to copywriters with experience in this type of text optimization.
Break up the text with headings and bullet points. Add images and animations to make the information easier to digest, but don’t overload the site. When uploading files, remember to rename them with keywords. Remember that video and image searches can now drive quite a lot of traffic, especially to e-commerce sites. Check the font size and usability of the site on portable devices. Don’t forget that mobile traffic accounts for more than half of the total traffic for most e-commerce niches.