The next three years will be all about securing customer data internally and streamlining digital marketing, sales and service processes. And with that, the need for skilled consultants who can help with this will also increase.
Once that foundation is in place, the fun really starts and the optimization game begins. If the foundation is in order within 10 years or so at most companies, then most added value no longer comes from implementation power, but from optimization power.
The logical next step that will now be taken is philippines telegram data to move from traffic, conversion or turnover to gross profit or even net profit based on all marketing activities. It is not a question of whether, but when companies will prioritize making the necessary information transparent for this. So that the algorithms are optimally trained to do their work.
Of course, there are still some hurdles to overcome by technology, especially in the attribution of impact per touchpoint in the customer journey. Since each platform/tool has its own truth about this.
Working together with confidence
The parties that will be most successful are the parties that (quickly) enter into collaborations. Instead of 'reinventing the wheel' to invest all knowledge completely internally with one person or team. Working together with trust based on concrete objectives that have a positive contribution to the long-term business objectives will gain a new dimension in the coming years.
In addition, the agencies will train the companies to set the right priorities based on the changes in the (technological) market. Growth teams may be created, where both internal and external specialists are connected. In this way, you have all the necessary expertise at your disposal to achieve a business result