rweSEO .
Mariri,
Mau Santambrosio akati "SEO ndiwo mutengo wekuva nemhando isina basa." Ini handisi kuzoenderera mberi nehurukuro iyoyo, asi ndinoda kunyura mune iyo pfungwa yemhando
yakakodzera yemhando paInternet.
Ini ndinongova nyanzvi yeSEO ine mwero tenga runyorwa rwenhamba dzenhamba yakauya kuBarcelona kuzobatsira - kuwedzera - shamwari kukura kambani yake, INTERDIGITAL , kubatsira kusiyanisa isu kubva kune vamwe vatinoshanda navo avo - sesu - vakazvipira kushambadzira online.
Uye ndizvo izvo positi iyi iri pamusoro, maitiro ekuziva uye kuyera hunhu hunotisiyanisa kubva kune vakwikwidzi uye kutibvumira kuvaka mabhureki paInternet.
Sezvakataurwa pakuvhura: "Indaneti inzira yekutaurirana uye jenareta yebhizinesi, uye chiratidzo isimba rekutengesa" ; Asi - kubva pakuona kwekutengesa nekutaurirana, chii chinonzi brand?
Brand ipfungwa inounza pamwechete kuziva hunhu nehunhu, kuratidza hunhu hwemunhu.
Kana iwe uchigara uchipindirana neInternet nharaunda, iwe wakanzwa kuti "PaInternet, zvese zvinogona kuyerwa . "
Zvakanaka kwete, zvese hazvigone kuyerwa, asi zvakapotsa, ndosaka nyanzvi dzewebhu analytics dzave kubhidhaira (chero SEO inotaura kuti inyanzvi ine ziso rimwe pawebhu analytics).
Asi webhu analytics inoshanda pane akawanda kana mashoma metrics anoyerwa: kushanya, vashandisi, mitengo yekushandura, bounce rates, nezvimwe.
Chii zvino chinoitika nehunhu uye hunhu hwemhando paInternet?
Iko hakuna script inorekodha data senge: hunhu, chimiro, kuvimbika, kana chero chinhu chakadaro, chinoita kuti zvinhu zviome. Isu tinofanirwa kutsvaga zviratidzo uye mareferensi anotitendera kuyera hunhu uhu, asi zvine rombo rakanaka: pane nzira inonzi BIWAN inotove nemareferensi akaonekwa.
Chii chinonzi BIWAN ?
Iyo inzira yekuongorora mhando paInternet, chishandiso chekutengesa online chakavakirwa pa: 50 zviratidzo, 113 mapoinzi ekuona uye 431 zvinyorwa zvinyorwa.
Ini handisi kuzoenda mune zvakadzama, asi ndichapfupisa muchidimbu zviyero zvisere zvinoongororwa neBIWAN brand:
Zvenyama
Ranges uye mitsetse
Material
Packaging/Labeling
Packaging/Packaging
Hunhu
Hunhu
Semantics
Information overload
"Infomarketing" (ruzivo rwekunyengetedza rwakagadzirirwa kutengesa)
Mitauro
Kufemerwa
Drafting
Hunhu
Kushanya, masemina, makonferensi, zviitiko uye zvisiri pamhepo uye online kuonana
Imwe yekutaurirana (Internet ingangove yekushambadzira email)
Kushamwaridzana
Munhu ane mukurumbira
Innovation
Environment
Mararamiro
Local/Global (paInternet inosanganiswa uye inova "Glocal"
Style
Color
Typography
Logo
Chimiro uye saizi
Image
Inzwi
Worth
Mabhenefiti anoshanda
Kubatsira mupfungwa
Kuzvitaura kunobatsira
Hafu
Extra/official
Online advertising
Virtual nharaunda (Social network)
Varaidzo kana mutambo
Bhizinesi rekutengeserana
Ergonomics (kushandiswa)
Avhareji yenguva yekuverenga (kuverenga)
Kuchinjika kune zvinotsigira
Kuvimbika
Brand extensions
Zvitupa
Guarantee
Zvakabudirira/zvisungo
Content update
Zvinyorwa
Links/hyperlinks
Chiziviso chemutemo (yakavanzika mutemo, nezvimwewo)
Encryption (mutemo wekuchengetedza, nezvimwewo)
Zvino, inguva yako yekudzika zvakadzika, uye kana ukazviwana uri muboka rinoumbwa ne: mamaneja, vanoronga uye avo vane basa rekushambadzira, kushambadza nekutaurirana, hukama hweveruzhinji kana masangano, zvirimo uye matekinoroji matsva - zvese kubva kumakambani nevanopa mazano - uye advertising masangano advertising, Ndinokurudzira kuti uverenge bhuku Samuel Martin Barbero uye Francesco D. Sandulli: Marcating padandemutande: Biwan asina kupfeka identity.