Webometrics: The ranking of university excellence
Posted: Sun Dec 15, 2024 8:10 am
The world of higher education is facing a lot of competition. Therefore, to attract new students it is necessary to demonstrate quality and added value beyond price.
To detect the best universities worldwide, many take as a reference the webometrics indicator , which creates a ranking of the best universities taking into account factors such as:
Visibility
Online Presence
Number of documents and publications
Online dating.
“Unlike other rankings based exclusively on research results, Webometrics offers a broader representation of university quality, considering both official publications and patents (such as electronic journals) as well as informal communication within the university and those activities, both teaching and research, that can be measured by the intensity and type of university activity on the web .”
How to get into the Webometrics Ranking
To be part of this list, you must accumulate a series of points that are based mainly on 4 categories:
Presence: Quantify the number of people who use your university's website to produce papers. These studies can be academic or large-scale, with an emphasis on references with links rather than citations.
Impact: The website must show how the university positively affects the social and/or economic environment of the country. To demonstrate this impact, events, reports and photographs can be made that demonstrate the university's contribution.
Openness: The content of the website should be easy to find and understandable for everyone, regardless of where the visitors come from. It is recommended that the website be able to be viewed in a global language - such as English - and that the content be versatile enough to be used by students or professionals.
Excellence: Here, the ranking evaluates the reputation regarding the quality of the education provided and the professors who make up the university.
Recommendations to stand out in Webometrics
If you are determined to have your university be part of the ranking that positions the best universities in the world, take note of these recommendations that will help you reach the top of this list.
General recommendations:
The website must present its resources, activities and overall performance clearly and accurately.
Inform website visitors of the institution's vision.
Webometrics recommends carrying out medium- or long-term web country wise email marketing database projects, prioritizing the publication of quality content under the Open Access model.
Specific recommendations for the web:
Have a URL that contains the name or a famous acronym of the university, this domain must be the same on all internal pages of the website.
Program the website to be easy to find anywhere in the world.
Specify the city and country where the university is located.
Generate a large amount of useful information for the public. Webometrics recommends that students - or former students - of the university write blog posts or scientific articles about a topic of interest.
Index the web, external resources such as: interviews, digital magazines, software reports or scientific articles.
Keep records of the activities carried out by the university, such as photographs or reports.
Quantify the number of times the university website was linked by foreign pages that used it as references in the preparation of some type of material.
Handle content, and some scientific articles, in the English language.
Use Adobe PDF or MS Word to make it easy to handle for anyone anywhere in the world.
Avoid basic navigation menus such as JavaScript, Flash or Java that can block robot access. The navigation menu should be easily compatible with search tools.
Have structured data . This type of data, when displayed, uses a specialized markup language, which gives meaning to certain content on the web. This helps search engines - and users - better understand the information on the page. One way to have structured data is to use Schema and DCMI .
Have a copy of old or outdated material, as it is often lost when the page is updated.
To detect the best universities worldwide, many take as a reference the webometrics indicator , which creates a ranking of the best universities taking into account factors such as:
Visibility
Online Presence
Number of documents and publications
Online dating.
“Unlike other rankings based exclusively on research results, Webometrics offers a broader representation of university quality, considering both official publications and patents (such as electronic journals) as well as informal communication within the university and those activities, both teaching and research, that can be measured by the intensity and type of university activity on the web .”
How to get into the Webometrics Ranking
To be part of this list, you must accumulate a series of points that are based mainly on 4 categories:
Presence: Quantify the number of people who use your university's website to produce papers. These studies can be academic or large-scale, with an emphasis on references with links rather than citations.
Impact: The website must show how the university positively affects the social and/or economic environment of the country. To demonstrate this impact, events, reports and photographs can be made that demonstrate the university's contribution.
Openness: The content of the website should be easy to find and understandable for everyone, regardless of where the visitors come from. It is recommended that the website be able to be viewed in a global language - such as English - and that the content be versatile enough to be used by students or professionals.
Excellence: Here, the ranking evaluates the reputation regarding the quality of the education provided and the professors who make up the university.
Recommendations to stand out in Webometrics
If you are determined to have your university be part of the ranking that positions the best universities in the world, take note of these recommendations that will help you reach the top of this list.
General recommendations:
The website must present its resources, activities and overall performance clearly and accurately.
Inform website visitors of the institution's vision.
Webometrics recommends carrying out medium- or long-term web country wise email marketing database projects, prioritizing the publication of quality content under the Open Access model.
Specific recommendations for the web:
Have a URL that contains the name or a famous acronym of the university, this domain must be the same on all internal pages of the website.
Program the website to be easy to find anywhere in the world.
Specify the city and country where the university is located.
Generate a large amount of useful information for the public. Webometrics recommends that students - or former students - of the university write blog posts or scientific articles about a topic of interest.
Index the web, external resources such as: interviews, digital magazines, software reports or scientific articles.
Keep records of the activities carried out by the university, such as photographs or reports.
Quantify the number of times the university website was linked by foreign pages that used it as references in the preparation of some type of material.
Handle content, and some scientific articles, in the English language.
Use Adobe PDF or MS Word to make it easy to handle for anyone anywhere in the world.
Avoid basic navigation menus such as JavaScript, Flash or Java that can block robot access. The navigation menu should be easily compatible with search tools.
Have structured data . This type of data, when displayed, uses a specialized markup language, which gives meaning to certain content on the web. This helps search engines - and users - better understand the information on the page. One way to have structured data is to use Schema and DCMI .
Have a copy of old or outdated material, as it is often lost when the page is updated.