Before you do, think: strategy is your best ally. Taking advantage of the opportunities that technology offers us is not about creating an e-commerce in less than a week or investing in asia mobile number list Google Ads. Beyond your corporate website, you need a marketing plan and an analytical vision. A strategy before you build new channels or tools. Stop, think and refocus your business on the new scenario. Who am I? Who am I targeting? With what objective? Your purpose is now essential to come out better armed than ever.
Reinvest your event budget during the coronavirus . Trade shows and congresses account for more than 50% of the marketing budget for most B2B companies. Many industries have seen large events such as Mobile, SeaFood Europe, SMOPYC, BIEMH… cancelled. No one knows for sure if they will end up taking place this year. It remains to be seen whether events with more than a certain number of attendees will be able to take place and people’s behaviour will not be the same as before.
It will not be as easy to shake hands with your potential clients, have a coffee after a talk or exchange cards. The sooner you get used to the fact that the commercial scenario in the industrial sector has changed , the sooner you can take action and adapt. Don’t sit back, that money is still there and you can create campaigns aimed at lead generation .