Also in the field of advertising, you as a brand get unique opportunities to position your brand on Amazon: Sponsored Brands & Display Ads . As you are used to from Google, Amazon works with a PPC (pay-per-click) system. The biggest advantage of advertising on Amazon is that you advertise where the customer has a high purchase intention. You will also see that conversion rates can rise to over 10 percent. This is a lot higher compared to other e-commerce channels.
With Sponsored Brands you get the opportunity to place your brand banner, including a link to your Brand Store and your products, above all searches. The best place on Amazon!
Various products from L'Oréal Paris
And with Display Advertising you can (re)target your target group of interest, for example with a banner on the page of your main competitor.
6. Reach B2B and B2C
Amazon Business is a strongly growing part of israel telegram data Amazon. It is and remains a consumer platform. But the B2B share rose faster than ever in the past period and is therefore one of the few platforms to strengthen both your B2B and B2C goals and ambitions.
With this, Amazon offers opportunities to get to know the potential of B2B for your brand, but it also offers support for B2B brands that want to orient themselves on the B2C market. A common example of this is that a brand sells within the Netherlands via a dealer network, but also wants to gain experience with direct sales to the consumer. Do you see opportunities on the B2B market? Or do you want to make the step to B2C as a B2B brand? Amazon is the ideal platform to gain experience beyond the national borders.
Advertising for Amazon business
Back in control
For many brands, the place of marketplaces within the brand strategy is a difficult issue. Where a decision has been postponed for a long time. Due to the size and continued growth, there is a good chance that resellers, but also your competitors, have already found their way to Amazon. Approximately half of all online purchases are now placed on marketplaces. The time has come to secure your place and (re)claim your brand.