What is Marketing Flywheel and how it changed the concept of Inbound Marketing
Posted: Sun Dec 15, 2024 6:51 am
Is the sales funnel dead? This is the big (and terrible) news that is making the rounds in the marketing corridors; a new technique has emerged that expands the function of our famous funnel. If you want to know what it is, keep reading.
The Marketing Flywheel seems to have arrived in the world of Inbound Marketing to stay. In fact, many experts consider it the replacement of the famous sales funnel ; this is quite impressive information, isn't it?
That is why we thought it would be perfect for you, who are always looking to increase your sales, to know the details of this technique.
We prepared this post so that you can learn everything about this new way of attracting clients and apply it to your business. Keep reading!
What is Marketing Flywheel?
This is a new concept that approaches marketing and armenia email list 105644 contact leads sales from a different perspective than traditional ones, focusing much more on user loyalty .
That's why, instead of being funnel-shaped, it is circular, this was done to reinforce the idea that it is an endless cycle.
That's exactly what Flywheel means. It is the circular gear that gives power to a machine.
In this case, the flywheel is made up of attraction, engagement and user experience , with emphasis on the latter phase.
If you think about it, it's great for attracting your customer, engaging with them, and providing them with a memorable experience, which in turn attracts new leads, and so the cycle repeats itself. By prioritizing the experience phase, you can attract and retain.
Why Flywheel Marketing was created?
Marketing Flywheel was born to go beyond the scope of the sales funnel, tracking and making visible the interaction between the user and brands from the beginning.
This makes the customer lifecycle continuous and sustainable, something that any company should be concerned about.
Flywheel is an ideal tool to accompany customers from the moment they discover a brand and, especially, after the purchase, to motivate them to acquire new products or services.
Furthermore, the fundamental principle of this trend is to use the information that arises from interaction processes to offer better experiences to consumers and, consequently, captivate them.
Now that you know what Marketing Flywheel is and why it emerged, it is vitally important that you understand how Inbound Marketing has changed.
What are the impacts of Flywheel on Inbound Marketing?
Due to its close relationship with user experience, Inbound Marketing is constantly evolving. In this context, the following changes have emerged:
The Marketing Flywheel seems to have arrived in the world of Inbound Marketing to stay. In fact, many experts consider it the replacement of the famous sales funnel ; this is quite impressive information, isn't it?
That is why we thought it would be perfect for you, who are always looking to increase your sales, to know the details of this technique.
We prepared this post so that you can learn everything about this new way of attracting clients and apply it to your business. Keep reading!
What is Marketing Flywheel?
This is a new concept that approaches marketing and armenia email list 105644 contact leads sales from a different perspective than traditional ones, focusing much more on user loyalty .
That's why, instead of being funnel-shaped, it is circular, this was done to reinforce the idea that it is an endless cycle.
That's exactly what Flywheel means. It is the circular gear that gives power to a machine.
In this case, the flywheel is made up of attraction, engagement and user experience , with emphasis on the latter phase.
If you think about it, it's great for attracting your customer, engaging with them, and providing them with a memorable experience, which in turn attracts new leads, and so the cycle repeats itself. By prioritizing the experience phase, you can attract and retain.
Why Flywheel Marketing was created?
Marketing Flywheel was born to go beyond the scope of the sales funnel, tracking and making visible the interaction between the user and brands from the beginning.
This makes the customer lifecycle continuous and sustainable, something that any company should be concerned about.
Flywheel is an ideal tool to accompany customers from the moment they discover a brand and, especially, after the purchase, to motivate them to acquire new products or services.
Furthermore, the fundamental principle of this trend is to use the information that arises from interaction processes to offer better experiences to consumers and, consequently, captivate them.
Now that you know what Marketing Flywheel is and why it emerged, it is vitally important that you understand how Inbound Marketing has changed.
What are the impacts of Flywheel on Inbound Marketing?
Due to its close relationship with user experience, Inbound Marketing is constantly evolving. In this context, the following changes have emerged: