Facebook News That Are Important for Internet Marketers
Posted: Sun Dec 15, 2024 6:49 am
New tools and opportunities for promotion on a platform whose popularity remains high even after bans and restrictions.
Facebook Reels Creation Tools Expanded
Reels have been a big part of Instagram for a while now, but this is the first time we're seeing evidence that Facebook is paying more attention to Reels than treating them as secondary content.
First, Facebook has added the Inspiration Hub to the Pro Europe Cell Phone Number List dashboard for business Pages using the new Pages Experience, or profiles using Pro mode. The hub helps creators easily discover ideas for new content by showcasing popular videos, music, hashtags, topics, and creators in one place.
Additionally, if you open Reels Composer in the Facebook mobile app, you'll see a template aggregator tab that highlights popular, high-quality reel templates that have also performed well.
The tool is valuable as an inspiration option if you are looking to enrich your content. That is, it is unlikely that you will find it convenient to create videos from scratch there, especially if you manage several corporate accounts and publish a lot of content, but it does help you to spy on good ideas for your Reels.
Facebook Reels' editing hubs have also been redesigned to allow creators to trim and customize their video, audio, music, and subtitles in one place.
The Clips to Reels feature for live performances has also been updated to automatically select the highest quality clips from your live video, then reformat them into a reel you can quickly share.
Finally, users will be able to cut out segments of a long or live video on Facebook to create a video that links back to the original piece of content.
This feature, which has been in use for some time on YouTube for Shorts, has proven to be very effective at driving users to longer content. Launching a similar feature on Facebook helps marketers overcome the difficulty of creating a 15- or 30-second video that asks the viewer to take some kind of targeted action. Consumers have a hard time agreeing to a call to action in half a minute. But if viewers of Facebook videos can be easily redirected to a full 5- or 10-minute video, the likelihood of conversion is much higher.
Facebook Statistics and Analytics
The professional dashboard for personal profiles will now display details previously only available for pages through the Meta Business Suite.
You’ll be able to see engagement and consumption levels by content format, as well as by followers and third-party users. These details will show you what your existing and new audiences are engaging with the most, so you know whether to focus on videos, feed posts, live videos, or other content formats.
In addition, you will see the state of audience attention distribution, retention graphs, and which specific videos attracted new subscribers.
Facebook Reels Creation Tools Expanded
Reels have been a big part of Instagram for a while now, but this is the first time we're seeing evidence that Facebook is paying more attention to Reels than treating them as secondary content.
First, Facebook has added the Inspiration Hub to the Pro Europe Cell Phone Number List dashboard for business Pages using the new Pages Experience, or profiles using Pro mode. The hub helps creators easily discover ideas for new content by showcasing popular videos, music, hashtags, topics, and creators in one place.
Additionally, if you open Reels Composer in the Facebook mobile app, you'll see a template aggregator tab that highlights popular, high-quality reel templates that have also performed well.
The tool is valuable as an inspiration option if you are looking to enrich your content. That is, it is unlikely that you will find it convenient to create videos from scratch there, especially if you manage several corporate accounts and publish a lot of content, but it does help you to spy on good ideas for your Reels.
Facebook Reels' editing hubs have also been redesigned to allow creators to trim and customize their video, audio, music, and subtitles in one place.
The Clips to Reels feature for live performances has also been updated to automatically select the highest quality clips from your live video, then reformat them into a reel you can quickly share.
Finally, users will be able to cut out segments of a long or live video on Facebook to create a video that links back to the original piece of content.
This feature, which has been in use for some time on YouTube for Shorts, has proven to be very effective at driving users to longer content. Launching a similar feature on Facebook helps marketers overcome the difficulty of creating a 15- or 30-second video that asks the viewer to take some kind of targeted action. Consumers have a hard time agreeing to a call to action in half a minute. But if viewers of Facebook videos can be easily redirected to a full 5- or 10-minute video, the likelihood of conversion is much higher.
Facebook Statistics and Analytics
The professional dashboard for personal profiles will now display details previously only available for pages through the Meta Business Suite.
You’ll be able to see engagement and consumption levels by content format, as well as by followers and third-party users. These details will show you what your existing and new audiences are engaging with the most, so you know whether to focus on videos, feed posts, live videos, or other content formats.
In addition, you will see the state of audience attention distribution, retention graphs, and which specific videos attracted new subscribers.