LinkedIn Tests 'Recommended' Section for Companies
Posted: Sun Dec 15, 2024 6:24 am
One of the interesting innovations on LinkedIn is the introduction of a “Recommended” section for company pages, which is being tested.
It allows brands to highlight preferred content without relying solely on algorithmic rankings. Allowing companies to choose posts that showcase their initiatives, special offers, or employees should increase relevance to visitors. It also increases control over which elements will create the strongest first impressions for users.
Starting with the focus on increasing the reach of published posts on company pages, we see tremendous value in expanding the functionality of the “Recommended” section. Brands could highlight their website, leader profiles, open positions, or listings of events. This flexibility in creating a company page, closer to managing your own website than a static profile, would help brands inform and engage potential employees or customers.
An interesting addition to LinkedIn is the introduction of the asia mobile number list Profile section for premium profiles. The ability to customize key elements such as top skills, recommendations, or current roles helps highlight what’s important and reduce profile noise. Visitors rarely scroll through long profiles, and this feature could significantly increase the visibility of the content that’s most important to a company.
Highlighting a recent positive review or new accomplishment can create a strong first impression, and perhaps in the future this feature will become available to all LinkedIn users, even if the regular (non-premium) version is limited to one or two featured items.
Additionally, the ability for premium users to see profile visitors attracted by specific posts has recently become available, which is very valuable. Such analytics help content creators assess whether their messages are actually reaching their target audience.
It allows brands to highlight preferred content without relying solely on algorithmic rankings. Allowing companies to choose posts that showcase their initiatives, special offers, or employees should increase relevance to visitors. It also increases control over which elements will create the strongest first impressions for users.
Starting with the focus on increasing the reach of published posts on company pages, we see tremendous value in expanding the functionality of the “Recommended” section. Brands could highlight their website, leader profiles, open positions, or listings of events. This flexibility in creating a company page, closer to managing your own website than a static profile, would help brands inform and engage potential employees or customers.
An interesting addition to LinkedIn is the introduction of the asia mobile number list Profile section for premium profiles. The ability to customize key elements such as top skills, recommendations, or current roles helps highlight what’s important and reduce profile noise. Visitors rarely scroll through long profiles, and this feature could significantly increase the visibility of the content that’s most important to a company.
Highlighting a recent positive review or new accomplishment can create a strong first impression, and perhaps in the future this feature will become available to all LinkedIn users, even if the regular (non-premium) version is limited to one or two featured items.
Additionally, the ability for premium users to see profile visitors attracted by specific posts has recently become available, which is very valuable. Such analytics help content creators assess whether their messages are actually reaching their target audience.