The loading time of the site . Pages must be fast. In fact, if a page takes more than three seconds to load, you do not need to be penalized by Google, but the user will do so when they leave your website.
A good link building strategy . Links to your america cell phone number list company's website must be from relevant sources, such as media outlets. You should also keep in mind that Google values it positively if the website in the link and yours share similar audiences and topics.
Keywords. A prior analysis is essential here: study your competition, use the free tools that Google and other platforms make available to you, think like a potential client… Now is the time to spice up your website's texts with these words, but don't overuse them if you don't want to ruin the recipe. Don't forget about semantic SEO, words are related to each other and provide a relevant meaning to the website.
Use of H1 and H2. This is a type of subtitle marking that, in addition to making the text of your website look better, will give Google clues about the structure of the page (here, any keyword is welcome).
No duplicate content. Neither plagiarized content from other sites nor content multiplied on your own page are two key premises if you want Google to score your website favorably.
User experience. This is one of the main ranking factors to take into account in 2021. For years, dozens of metrics, such as the average time users spend on a website, the degree of separation between links or the elimination of intrusive interactions such as popups, have been considered by Google as a reflection of the user experience on the web. This definition will be expanded in June 2021 to include new metrics, the so-called Core Web Vitals , to ensure smooth and consistent navigation.