Marketing mix: learn the 4P's of marketing and their applications to business
Posted: Sun Dec 15, 2024 5:47 am
One of the most famous and classic concepts when we study Advertising and Marketing is the marketing mix.
The concept was created by Professor Jerome McCarthy and spread by Philip Kotler .
Anyone who has already studied the subject has probably spent a portion of their time remembering and having on the tip of their tongue the meaning of the marketing mix, made up of the 4 P's:
product;
price ;
square and
promotion.
Or in English: Product, Price, Placement, Promotion.
Only we are not here to present you with a fact that algeria email list 1.76 million contact leads any person, on the Internet search engines , can answer without much effort.
In truth, the goal is a little more daring, but more relevant to our readers.
We want you to understand the concept behind these four words and the universe they are part of.
And of course, its immeasurable importance for a brand to establish itself and remain firm and strong in the market, even in the face of crises and insecurities.
Therefore, we are going to fill this article with clear examples and objective explanations to help you understand what the 4Ps of marketing are, separately and together, and how to use this tool to your advantage.
Check out also our complete guide on Marketing Mix and its applications in business !
First of all: what is Marketing?
English terms often catch us off guard, even those with considerable knowledge of the language.
Marketing comes from the word market, which can be translated as market, or “to market”, from the verb to market. The “-ing” is the suffix that can be used to present an action that is happening at this moment.
So, if we take this construction as a hook for the formation of the word, we have marketing as “the action of marketing now.”
However, as much as this definition may help to translate the word, this is just the tip of the iceberg when we think about what that action actually is.
Marketing is adding all the functions that make a product or service offered by a company, able to be purchased by the consumer.
And that is where the marketing mix, also known as the 4 P's of Marketing or Marketing Mix, comes into play.
Before we continue, I want to inform you that our complete Marketing guide has just come out of the oven, in which you will be able to learn in detail all the concepts related to the subject. Download it for free while you read this article!
The concept was created by Professor Jerome McCarthy and spread by Philip Kotler .
Anyone who has already studied the subject has probably spent a portion of their time remembering and having on the tip of their tongue the meaning of the marketing mix, made up of the 4 P's:
product;
price ;
square and
promotion.
Or in English: Product, Price, Placement, Promotion.
Only we are not here to present you with a fact that algeria email list 1.76 million contact leads any person, on the Internet search engines , can answer without much effort.
In truth, the goal is a little more daring, but more relevant to our readers.
We want you to understand the concept behind these four words and the universe they are part of.
And of course, its immeasurable importance for a brand to establish itself and remain firm and strong in the market, even in the face of crises and insecurities.
Therefore, we are going to fill this article with clear examples and objective explanations to help you understand what the 4Ps of marketing are, separately and together, and how to use this tool to your advantage.
Check out also our complete guide on Marketing Mix and its applications in business !
First of all: what is Marketing?
English terms often catch us off guard, even those with considerable knowledge of the language.
Marketing comes from the word market, which can be translated as market, or “to market”, from the verb to market. The “-ing” is the suffix that can be used to present an action that is happening at this moment.
So, if we take this construction as a hook for the formation of the word, we have marketing as “the action of marketing now.”
However, as much as this definition may help to translate the word, this is just the tip of the iceberg when we think about what that action actually is.
Marketing is adding all the functions that make a product or service offered by a company, able to be purchased by the consumer.
And that is where the marketing mix, also known as the 4 P's of Marketing or Marketing Mix, comes into play.
Before we continue, I want to inform you that our complete Marketing guide has just come out of the oven, in which you will be able to learn in detail all the concepts related to the subject. Download it for free while you read this article!