Tip 6. Content creation: “What would Pietje think of this post?”
Posted: Sun Dec 15, 2024 5:44 am
Also use your persona as a starting point when creating your content. Whether it is an advertisement, a blog article, a landing page or a social post: always ask yourself whether that content will attract the attention of your ideal customer and whether it will send your ideal customer further along the customer journey.
This is also why it is so useful to give your persona a name. You can then ask yourself each time: “What would Pete think of this post?”, “Does Pete find this relevant?” or if you have multiple personas: “Is this mainly for Pete or for Yasmin?”
Review your old content too! Especially if you have timeless content on your website or your landing page has been live for a while, you want to check if it matches your ideal customer. Update your content regularly with new customer language, search terms or based on other new insights you have gained about your persona.
Tip 7. Evaluate your persona regularly
You live and yo). With every new canada telegram data customer, every new launch or campaign and every new conversation you gain new insights. About personality traits that your customers often have in common, about your personal preference for customers you like to work with or when improving your product or service. Come back to your persona regularly to see if it is still correct. And if you can make it even more complete, so that you can align your content, products and landing pages even better with your ideal customer.
As a guideline, I would say that you can review your persona(s) at least quarterly to see if they still hold true. And you may want to start over annually to see if you still end up with a clean slate.
Data vs. customer love
As an entrepreneur or marketer, you can let your working time be consumed by data such as conversion rates and engagement ratios of your social content (I love it myself). But it all starts with your persona: without (ideal) customers, no turnover. I hope that this article has inspired you to reflect more often on your love for and the needs of your ideal customer and to put your need for interesting data in second place.
This is also why it is so useful to give your persona a name. You can then ask yourself each time: “What would Pete think of this post?”, “Does Pete find this relevant?” or if you have multiple personas: “Is this mainly for Pete or for Yasmin?”
Review your old content too! Especially if you have timeless content on your website or your landing page has been live for a while, you want to check if it matches your ideal customer. Update your content regularly with new customer language, search terms or based on other new insights you have gained about your persona.
Tip 7. Evaluate your persona regularly
You live and yo). With every new canada telegram data customer, every new launch or campaign and every new conversation you gain new insights. About personality traits that your customers often have in common, about your personal preference for customers you like to work with or when improving your product or service. Come back to your persona regularly to see if it is still correct. And if you can make it even more complete, so that you can align your content, products and landing pages even better with your ideal customer.
As a guideline, I would say that you can review your persona(s) at least quarterly to see if they still hold true. And you may want to start over annually to see if you still end up with a clean slate.
Data vs. customer love
As an entrepreneur or marketer, you can let your working time be consumed by data such as conversion rates and engagement ratios of your social content (I love it myself). But it all starts with your persona: without (ideal) customers, no turnover. I hope that this article has inspired you to reflect more often on your love for and the needs of your ideal customer and to put your need for interesting data in second place.