Ultimately, this may be the first communication a company has with a potential customer. It is often part of onboarding emails that help users become familiar with the brand.
In this content we will explain in detail what they are, why afghanistan email list 168973 contact leads they are important in engagement and we will finish with the best tips for you to make very effective welcome emails.
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What are welcome emails?
Welcome emails allow brands to lay the groundwork for the type of engagement they will have with their subscribers. Since these emails are sent after a purchase or subscription to a company's newsletter , many of these messages are read, meaning the first impression they give the reader is the one they will maintain over time.
According to an infographic from Invesp, 74% of people expect to receive welcome emails after subscribing to a brand’s email list. Therefore, to ensure that these reach customers’ inboxes as soon as possible, it makes sense to work with a reliable automated email marketing service.
Why are welcome emails important for engagement?
We already know what they are, but what is their importance? To start, it is important for you to know that subscribers who receive welcome emails show 33% more engagement with the brand; this happens because: