Keys to humanizing and creating content
Posted: Sun Dec 15, 2024 4:59 am
Pay attention to new social sensitivities . It is essential to be very attentive to the increasingly rapid changes that occur around us. Here, the focus of mindful marketing on sustainability and corporate ethics is becoming increasingly important in the content that is created. The controversial campaign by Correos and its coloured stamps - with which they intended to send a message against racism that turned out to be, at the very least, misleading - is the perfect example of what not to do.
Bigger is not always better. Our client wants to have repercussions, impact, visibility, return... And we must help them achieve this, but we must also be honest about the possibilities phone number list of achieving this based on the content. On many occasions, expensive initiatives have little echo in the media because they are perceived as too publicistic, while small actions can have a greater impact because they align with social trends or address relevant local aspects. If we were talking about an epic fail by Correos before, its 2020 LGTBI Pride campaign had a tremendous impact at a very tight cost.
Go for simplicity . If something can't be communicated in a simple way, it's not a good idea. To do this, it's essential to focus on a single message and present it clearly . Recently, a brewery that usually carries out magnificent campaigns every summer has crashed with an overly complicated advertisement that combined a tribute to the theatre, a handsome and famous actor, an atypical love story and a defence of the environment. All wrapped up in its usual Mediterranean setting, with a catchy song and an obvious investment in technical and human resources.
The result: tremendous mockery on social networks and a re-editing of the advertisement in a shorter and more intelligible version.
As with everything, there are no magic formulas. But these preliminary steps will help you design a content creation strategy and align yourself profitably with the needs of your clients. In recent years, at Bannister Global we have helped companies create communication and marketing strategies with quality content blogs that have brought them opportunities for business growth. Always with common sense, precision and ethics.
Bigger is not always better. Our client wants to have repercussions, impact, visibility, return... And we must help them achieve this, but we must also be honest about the possibilities phone number list of achieving this based on the content. On many occasions, expensive initiatives have little echo in the media because they are perceived as too publicistic, while small actions can have a greater impact because they align with social trends or address relevant local aspects. If we were talking about an epic fail by Correos before, its 2020 LGTBI Pride campaign had a tremendous impact at a very tight cost.
Go for simplicity . If something can't be communicated in a simple way, it's not a good idea. To do this, it's essential to focus on a single message and present it clearly . Recently, a brewery that usually carries out magnificent campaigns every summer has crashed with an overly complicated advertisement that combined a tribute to the theatre, a handsome and famous actor, an atypical love story and a defence of the environment. All wrapped up in its usual Mediterranean setting, with a catchy song and an obvious investment in technical and human resources.
The result: tremendous mockery on social networks and a re-editing of the advertisement in a shorter and more intelligible version.
As with everything, there are no magic formulas. But these preliminary steps will help you design a content creation strategy and align yourself profitably with the needs of your clients. In recent years, at Bannister Global we have helped companies create communication and marketing strategies with quality content blogs that have brought them opportunities for business growth. Always with common sense, precision and ethics.