Ok, I don't mean to ramble on about body and space metaphors. I just want to make this point very clear. It will do you no good to design a website without paying attention to the digital marketing plan. It is clear that your site is an essential link in this strategy and if you don't do it, you won't get the expected results .
That's why today I'm going to tell you how to work hand in hand between design and marketing to create a website that's much more than just a pretty showcase.
Web design and digital marketing: a complementary pair
Digital marketing is a set of marketing strategies that are carried out on different online channels. From social media campaigns to email marketing to website creation, everything is part of it.
That's why I say that creating a website without thinking about the marketing strategy is like trying to swim in a pool without water .
Let's put it this way: with all the options available on the Internet, reaching customers is becoming increasingly difficult, because it means competing for their attention in a medium that is highly saturated with information.
If you have a beautiful website, but you don't know what it's for, it's a wasted effort. That's why when it comes to design and marketing, strategy is key.
Think before you act
Web design is a very important link in a digital marketing plan. But it is also linked to pieces such as your presence on social networks, your target audience and your brand image, among others.
Knowing where to start when designing your site depends on being very clear about what you want it for and what you want to achieve in the short term.
Are you looking to gain authority in a specific niche? Achieve more conversions? Improve the presence of a business line? Create a community with your customers?
That's what defining your objectives is all about. With the answers in hand, you can think about your site map and its skeleton. Based on this, you will also choose what type of content you will need and the way in which you will present your products and services.
All of this is part of designing your marketing strategy, which will help you get the most out of your website from the start.
Web design and image: the visible face of your business
Web design has to match your brand image. And this goes far beyond colors or logos.
It is an entire speech built based on the need to express Lista e saktë e numrave të telefonit celular your values and persuade your ideal client that your product or service is the best for them .
This is done with design and marketing in mind: from the images you choose, to the colors , to the way your texts are written. Everything should be in tune with your brand personality .
User-centered web design
I imagine you've already heard of user experience , or UX. Every website needs to be pleasant, fast to navigate and easy to use.
User experience is another key element of web design and digital marketing. The reason is simple: making someone feel comfortable and wanting to return to your site helps you meet your goals .
It also contributes to the positioning of search engines, which value more highly those websites that are designed based on the user experience. Today, the centre of any strategy is the client and everything will revolve around their needs and preferences.
That's why web design has to be beautiful inside and out. Ther