For that to happen, they need to see something interesting email marketing list to click on: interesting articles, intriguing products, and so on. SEO can really help, even for your landing page, because you know the type of terms people will interact with. But it’s also about choosing creative and evocative language that will draw the reader in.
A man in casual outdoor clothing stands on rocky terrain, promoting travel apparel on a website. Text highlights "Clothing for the Modern Traveler."
Western Rise Screenshot
Understand your audience
Optimizing something means focusing it more effectively toward its specific purpose. Some of these needs are common sense, like basic ease of use. But other things you can't really guess. This is where customer feedback comes in .
Many landing pages now feature a chatbot or small feedback survey when a visitor navigates away from the page. You can also recruit testers to navigate your website from the perspective of an average visitor. The resulting insights help you optimize by revealing flaws and concerns that might not be obvious from a web developer’s perspective.
A laptop displays a LinkedIn page, with a focus on creating business profiles. Mobile and tablet views are also shown.
Screenshot from LinkedIn
Set clear conversion goals and KPIs
Conversion goals and KPIs (Key Performance Indicators) are essential for measuring the success of your landing page. Fortunately, they are both very easy to understand.
Conversion goals are your goals for how you want visitors to interact with your website. So, a simple example might be to convince 60% of landing page visitors to purchase a product. Other conversion goals include:
Signing up for a service.
Submitting a form.
Create a profile.
By clicking a button.
Sharing content.
Sign up for a mailing list or content reminder.
A KPI is a quantifiable performance metric. Therefore, many conversion goals also function as KPIs, such as click-through rates, purchases, subscriptions, and content engagement statistics. Tracking these will help you measure the success of your landing page and marketing campaign.