You want to make it as easy as possible for potential customers to get in touch with you, or at least find out about your products or services. A landing page is the first step in this process. With a landing page, you can focus 100% on a specific goal and minimize distractions. This reduces the chances of a visitor dropping off.
Leads are incredibly important when it comes to attracting new customers. Do you have a lot of traffic on your website? Great! But a website visitor is not yet a lead. And apart from a retargeting campaign, there is little american mobile number list you can do with a website visitor. It only becomes really interesting when you can convert a website visitor into a lead. In other words: make sure you collect contact details from your website visitors.
The moment you enter contact details, they are no longer an anonymous website visitor, but a person you can get in touch with and a potential customer.
Make sure you have a good giveaway. After all, someone isn't going to send you their contact details for nothing. When you offer value, website visitors are more likely to share their contact details with you. For a B2B giveaway, you can think of things like:
Webinar or online training
White paper
E-book
Checklist
Landing page examples for inspiration
MailCampaigns
MailCampaigns specializes in email marketing for businesses. They focus especially on retailers, e-commerce, and B2B companies. They develop a complete strategy and then craft and optimize the entire email marketing campaigns, with the goal of growing your business.
This landing page was created as a preparation for an initial meeting with potential clients. Therefore, the goal is not to generate leads, as these are already in, but to gather more information from the potential client. The landing page was deployed in an email funnel.
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H. Janssen Consulting
H. Janssen Consulting Echt bv is an independent architectural consultancy specializing in customized services for small and large-scale construction projects. The landing page was developed with the goal of having the visitor contact the company via a contact form.
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Plant Market
Plant Market is the European platform for buying and selling garden plants and nursery products. This landing page was deployed to find out more about their suppliers. By enriching the profiles, they get a more complete picture of the suppliers and can thus create more targeted content.
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Casem@rketing
Suzan van Heck is a certified Google Ads specialist and helps entrepreneurs improve their online search capabilities. She does this by offering courses and completely outsourcing Google advertising, among other things. With this landing page, Suzan offers a course for a low price (low threshold) in order to present her service to potential customers in a friendly way.
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