The goal of a landing page is to achieve the highest possible conversion rate. Therefore, a good landing page only has one goal - to prompt visitors to take a certain action. Of course, this is different from a website, which usually american mobile number list offers different products and services, as well as other information about the company. The menu allows visitors to click through to different pages on your site. This can lead to visitors losing attention and ultimately not resulting in a conversion.
Landing pages are often used with the goal of collecting leads. Ways to collect leads include:
Request a quote
Download eBooks
Schedule a free introductory meeting
Webinar
At the end of this article you will find a link to several examples of landing pages.
What makes a good landing page?
A good landing page therefore ensures that as many visitors as possible take a desired action. The goal is therefore to achieve a conversion. On the best landing pages, therefore, the content is fine-tuned and formatted in such a way that it entices the visitor to take that action. There are many ways to attract your visitors. However, the most important thing is that there is a clear call to action (CTA) on the page and that the product or service offer is immediately clear.
In addition, you will want your page to convey a unified message. Do you want people to subscribe? Then don't also ask them to subscribe to the newsletter. Always focus on just one CTA. You can also see this in the Menuut example above. The CTA on this page is now 90% off. However, it is a good idea to repeat the CTA button a few times.
Creating a landing page
Now that you know what a good landing page looks like, it's time to create one yourself. With our handy landing page software (AdPage), you can create a landing page for free before putting it online.
You can use one of the many proven templates. In the editor, you can add and edit elements very easily. Below, we explain using an example how you can use AdPage to create a great landing page.