Your business operates within a market that you must analyze and understand as a whole before managing your web strategy. You must therefore identify the characteristics specific to your customers (demand), and to your competitors (supply).
Ask yourself the following questions:
In which market segment does my company operate? (B2B, B2C, both…)
Which market segments are the most important in terms of number of potential customers?
What are the profiles of my target customers (also called “personas”)?
What are their needs and how does my offer meet them?
Who are my main competitors, their strengths and weaknesses compared to me?
Once you have a good understanding of your personas and your competitors, you are ready to define your “ unique value proposition ” (USP or Unique selling proposition for West Island bilinguals).
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Your unique value proposition should allow your target customer to understand what differentiates you from the competition, and why your service/product is what they need. america whatsapp number
Your USP should highlight all the differentiating elements specific to your business, such as:
What is my business model?
It is difficult to develop a profitable web strategy without talking about a business model. This refers to the way your company makes its profits. There are several ways to analyze your business model. A fairly useful tool is the “business model canvas”. Filling it out will allow you to take stock of your business model (your costs, your revenues, your profits) and guide your web strategy.
In summary, before preparing your web strategy, make sure you have a “working” business model. This way, you will be able to develop a realistic web marketing strategy, based on your objectives.
To summarize, this first step follows the following method:
web marketing strategy