For this first Instagram tutorial, our social media manager focuses on the beginning: your business bio .
What is instagram bio?
It’s simply the presentation that allows Instagram users to understand who you america whatsapp number are and what you do. You should think of it as the showcase of your business.
The biography is important for two reasons:
Firstly, because it is nothing other than the first information that a new visitor receives about your company.
Secondly, it is important because it is the only place on your Instagram business page where you have the option to include a clickable link to a website of your choice.
Practical to optimize your Instagram SEO !
Now let’s move on to the 5 possible optimizations of your Instagram bio!
1. The profile picture
This is the first photo that visitors see on your account. So you should be easily identifiable. It is always recommended to choose your company logo. To upload an image, go to “ edit profile ”. Make sure that your logo image is of good quality and in a square format. Instagram will automatically round your image.
2. Your Instagram name
This is the section that is displayed in bold in your Instagram bio, but it is also a section that allows you to be found in the Instagram search engine. To modify it you should go to “ edit profile ”. Note that you have 30 characters available in this section. A good tip is to add an important keyword related to your business.
3. Your username
You should have already chosen your account username when you created it. This should be your company name since this section allows users to find you in the search bar. If you want to change it, you can do so in “ edit profile ”.
4. Your website
As mentioned earlier, Instagram allows you to add a link to your website from your profile. You can change it frequently to point to new content!
5. The Instagram description
This is the section that leaves the most creativity so far. This place allows you to describe who you are and what you do. The description is your opportunity to present the identity of your company and to arouse the curiosity of your visitor in 150 characters.
Here are some examples of tips to optimize your business description:
You can present your services. Usually companies present their services and products in the form of bullet points in order to purify the style of their biography.
You can also present your company with a differentiating element, or your slogan.
You can use emojis to add dynamism and life to your bio.
You can add a hashtag in your bio if you want to encourage people to share photos of your product or how they use it. Visitors to your account will have direct access to a consumer photo database of your product and you will have easy access to this image bank to feed your Instagram account. BestBuy is a good example.
Last but not least, is the call to action. Many accounts use one to encourage the visitor to take some action, such as “check out our blog!” or “subscribe to our newsletter,” etc.
That's it for your business bio!
In the next tutorial, we’ll show you how to optimize featured stories . Of course, we’re open to any suggestions or ideas for topics you’d like to see us cover in our upcoming video tutorials!
Other useful resources to become an Instagram pro
How to increase your followers on Instagram
How to monetize your Instagram account?
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