These ads can no longer go unnoticed by the Internet user. It is a quick and effective way for the Internet user to compare products and prices. Therefore, if you do not appear on Google Shopping, your target may miss your brand and turn to your competitor's products. For any e-retailer, integrating Google Shopping into your web strategy is a must for online sales.
In this article, our Google Ads Agency in Montreal shows you how to optimize your all whatsapp number list Google Shopping campaigns in order to improve your visibility on search engines and therefore increase your sales.
What is Google Shopping?
Google Shopping is a Google product that allows you to promote your online store products on the search results page using ads. Google Shopping campaign ads are served from your Google Ads account.
These ads are visible in 3 formats:
At the top of the search results page:
Example to optimize your Google shopping campaign
on the shopping tab:
Example to optimize your Google shopping campaign
or on the right of the results page:
Example to optimize your Google shopping campaign
Google Shopping ads include:
The name of the product
A photo
A short description
The price of the product
The name of the advertiser
As well as other information such as the rating given by your customers, free delivery…
When the user clicks on your ad, they are directly redirected to your product page of your online store.
7 Benefits of Running Google Shopping Campaigns
You benefit from exceptional visibility on search engines
You only pay for clicks
You get quality traffic
You target people who are searching for your product at a given time
Your ad appears exactly as you want it to
You can track your investment and optimize your ROI
You can stand out from your competition
Investing in Google Ads SEO using Google Shopping is important for your online store.
Your presence on Google Shopping is an opportunity to differentiate yourself from your competitors and capture a larger market share. You can differentiate yourself by using quality images and descriptions and by highlighting your prices and services.
Example of a Google Shopping campaign
In this example, as you can notice, when a user performs a search, Google Shopping presents them with multiple products from multiple advertisers.
To position products in search results, Google uses more or less the same algorithm as for its other web advertising products. So, running ads on Google Shopping is great, but you still need to be visible!
The Holy Grail for any advertiser is to be found in the first search results in order to optimize their visibility as much as possible.
You can also invest in Google My Business advertising to improve your local SEO.
How is the order of Google Shopping search results determined?
Google Shopping relies on the quality of your ad to match it to the user's search. This quality score will help determine your position in the search results.
The Google Shopping algorithm takes into account the following criteria:
Relevance of keywords
Relevance of the ad
Landing Page Relevance
Google shopping algorithm
Relevance of the ad and keywords
Google will use the keywords from the user's search to assimilate them to the keywords present in your ad (title and description). Google analyzes the relevance of your ad in relation to the keywords present in your ad.
Google's goal is to always better serve Internet users by offering results that best meet the Internet user's needs.
Click-through rate
The algorithm analyzes the click-through rate of your ads. Moreover, if you have positioned yourself on keywords that do not correspond to your product, Google will notice this by analyzing the bounce rate of your ad.
Bounce rate is the ratio of people who clicked on your ad to the number of people who left your site after viewing just one page.
Landing Page Relevance