the Cleaner and More Up-to-date Your Database is, the Opportunities, Considering singapore whatsapp number That Customer Knowledge is the Key to Successful Direct Marketing Strategies.in Short, Rule : Take the Best Care of Your Customer Database.once the Information Has Been Interpreted, It is a Matter of Identifying Connections and Identifying Common Traits Within the Customer Database . This Will Be Essential to Be Able to Continue With Direct Marketing Activities and Create Highly Personalized Campaigns Aimed at Specific Audience Segments. Whether It is to Encourage Purchases, Participation in an Event or Requests for Additional Information, Knowledge of the Audience is the Basis of Any Effective Communication: Age, Commercial Preferences, Gender and Frequency of Purchase Will Help to Better Define the Message and the Channel to Be Used.
In Short, Rule No. : Observe the Data and Create Segments With Common Characteristics.now That the Target Has Been Identified, All That Remains is to Understand How to Best Reach It. In Fact, Being Present on All Available Channels is Never a Wise Choice, on the Contrary. The Best Thing to Do is to Identify the Target's Favorite Channel : Where Does It Spend Most of Its Time? Answering This Question Will Allow You to Reach Recipients in the Most Suitable Way, at the Most Suitable Time and Channel.so, Rule No. : Discover the Touchpoints and Use the Most Suitable Channel.