How to use hashtags correctly.
As you may know, a hashtag is a word or phrase without spaces that is preceded by the “#” symbol and can be placed anywhere in a post on some social networks. Although it is true that it first appeared on Twitter , this canada phone number library of element has spread to two other of the most used social networks today: Facebook and Instagram , and its purpose is none other than to unify in a single sequence conversations and posts from users that have no relation to each other and around a specific topic:
Relevant current news.
National or international celebrations.
Topics of general interest.
Events.
While it is true that these hashtags have a social character, they have gradually become a tool that serves marketing. In this way, the impact of an event, a product or the content generated by a specific brand or influencer can be monitored thanks to the comments of users around a specific hashtag . This would also make a brand, product or influencer significantly increase its notoriety and impact on the network.
It is important to note that these elements should be used in moderation and published only when they add value to the publication, otherwise they will become useless, invisible and irritating to users.
