Let's start by understanding what it is. These three letters stand for Customer Relationship Manager and refer to a software that allows companies to manage their relationship with customers and prospects . In cameroon phone number library words, it offers the possibility of integrating into a single tool all the data we have about a customer and how our relationship with them has evolved. It is, therefore, a system designed to help marketing and sales departments achieve greater effectiveness when interacting with their contacts .
Typically, a CRM is in the cloud , making it easy to install and maintain by the company that hires it, which will pay a monthly or annual subscription for its use. For a small company, a free version, such as Zoho or Nube CRM , can also work. And here comes the big question: do I really need a CRM?
Well, if what you want is for your company to grow, the answer is yes. And what benefits will it bring me? Among others, the following:
It allows you to centralize all your clients' information in a single database . This way, we will have all the data we need from any of our contacts with just one click and we will avoid wasting time searching through files and folders or losing information. In short, it is about making work easier for the marketing and sales departments.
Improve customer service . Since we have all interactions with our contacts recorded, it is not necessary to go to the colleague who previously dealt with the customer to inform us of their history. Therefore, anyone can continue to serve the customer, even if the person who initially dealt with them is not available or no longer works for the company.
