Step-by-step email marketing strategy for Valentine's Day

[Mitu880]

On February 14th, Valentine's Day is celebrated in several Latin American and European countries. In many places, people exchange gifts to celebrate this day. Others dress in red, and many give chocolates, special arrangements, flowers, poetry, etc.

But you already knew that, let's look at some important data:

valentine's day graphic

Chart published rwanda b2b leads by Statista

Some countries, such as Uruguay, Colombia and Bolivia, celebrate this day on another date, so check your segments and do not send information about February 14 to residents of these countries.
The average spending per person on these dates is $70 dollars.



Google reported an 18% increase in pre-order searches for gifts on mobile devices
YouTube also increases its searches by 47% for topics related to Valentine's Day.
Searches increase from the last days of January and the first days of February.
The best sellers are perfumes, jewelry, chocolates and food.
5 out of 10 people expect to receive food as a gift


If any of the above has sparked your interest in activating your marketing on Valentine's Day, here is the step-by-step guide to sending email campaigns and boosting your sales during these dates.