In the following post I will show you how to take advantage of Google Shopping to sell and how to configure it for your company.
What is Google Shopping?
Google Shopping is a Google service that offers you the opportunity to sell and buy products online , as well as filter products by features and price . When you click on one of the products, you are redirected to the advertiser's website.
It is a free price comparison and product search service, the aim of bosnia and herzegovina phone number library is to have the articles of the stores appear directly in the results when the user makes a search related to said articles. In this way, Google acts as an intermediary between the buyer and the online store .
How does it work?
The first thing you need to do is register your company's products in Google Merchant Center . Google will ask you for a series of data to validate the products and compare them with those of other merchants. Once the products have been validated, all users who enter this platform will be able to find the products, compare them with others and select the best offer.
It works as a bidding system similar to Google AdWords , since you pay every time a user clicks on the ad (CPC or Cost per Click). The purpose of Google Shopping is to help online stores by promoting the products on their website.
Google Shopping then uses the product information you have included to position it and show it to users. This way, your products will be able to reach more people and increase visits to the website . In addition, the product will appear in related searches as featured, so that it attracts the user's attention and can generate more quality visits .
Am I interested in using Google Shopping?
One of the advantages of starting with Google Shopping is the visibility it can give to your products, which means a higher conversion rate than conventional searches. The products appear in highlights , so that the first-time customer has a visual reference that does not need to be searched for in an online store .
For starters, it will help you increase your CTR or Click Through Rate , but it doesn't just mean an increase in clicks, it also means an increase in sales opportunities for your company. In addition, the fact that your products appear in related Google searches will help your online store have higher quality visits , potential buyers who are really interested in your products, who can help improve your company's sales.
