Advantages of augmented reality
Augmented reality superimposes information on an image of the real world and provides additional content when viewing an object, unlike virtual reality , in which everything we see has been created by computer. Therefore, augmented benin phone number library provides the user with a complete and unique experience, combining the 'real' and virtual elements with which they can interact in real time using their smartphone , tablet or computer.
The advantages of incorporating augmented reality into a digital marketing strategy include the following:
Increased user engagement with the brand: by offering a novel experience, the consumer will feel attracted to the brand. At the same time, a bond is established and brand recall is reinforced , something essential due to the advertising saturation to which a consumer is currently exposed.
Differentiation from the competition, by using innovative techniques and generating expectations to promote a product.
A revolution in the way you shop: with augmented reality you can make your product selection more agile. Trying on shoes while changing the colour, model or different aspects will be easier.
For example, Nike offers a function in its app that helps you find the perfect size for your shoes and generates recommendations based on its analysis.
Returns are reduced: According to a study carried out by GetApp , 46% of consumers who make their purchases using augmented reality return fewer items than if they had bought them without this technology. This generates a significant reduction in expenses for the company. This study also states that 80% of participants admit that they will go to stores in person much less if this technology is implemented.
As you can see, augmented reality has incredible potential. Digi-Capital forecasts that the AR market will reach between $85 billion to $90 billion in revenue and VR between $10 billion to $15 billion in revenue by 2022.
