Keep reading! In this post we tell you what Employee Advocacy is all about.
Index [ Hide ]
What is Employee Advocacy?
Who is an employee brand ambassador?
Benefits of Employee Advocacy
Employee Advocacy Success Stories
Reebok
Starbucks
Zappos
Index [ Hide ]
What is Employee Advocacy?
Who is an employee brand ambassador?
Benefits of Employee Advocacy
Employee Advocacy Success Stories
Reebok
Starbucks
Zappos
What is Employee Advocacy?
The concept of Employee Advocacy refers to the promotion of a brand by employees, through their personal profiles on social networks.
This discipline is included in the field of Referral Marketing , a trend belarus phone number library turns employees into company prescribers and is used by major brands such as Apple, Ikea and Google .
It is estimated that a company message posted by its employees has a reach 24 times greater . Therefore, Employee Advocacy allows a brand's posts to be humanized . In addition, the audience that these messages reach is usually interested in this shared content, since they belong to the same social groups (in-groups), which generates greater trust.
According to a study by Dynamic Signal , 33% share news related to their business without any effort.
It is worth noting that Employee Advocacy is not the same as a Brandlover , since the latter is not an employee of the company, while Employee Advocacy is part of it. However, they have in common that they both defend a certain brand on their respective social networks.
Who is an employee brand ambassador?
A brand ambassador employee is one who:
Their love for the brand is genuine , thanks to a proper selection and motivation process.
Represents the interests of the company.
Promote the brand and enhance the company's values .
Generate positive exposure and build brand awareness.
He recommends his own company's products or services to his closest circle because he is an expert in them and knows that they are the solution to their needs.
A good Employee Advocacy program will allow employees to improve their personal branding , receive incentives and gain professional recognition. These benefits will improve the company culture and increase employee loyalty and engagement .
