Your potential customers are constantly bombarded with offers and promotions. And to stand out from all that noise, you need to create email marketing strategies that take into account individual subscriber behaviors and preferences. How do you do that? By carefully studying the data you get from your marketing analytics, which will help you create more compelling emails and ultimately achieve your goals.
What you analyze will somalia b2b leads depend on what you want to achieve, however, there are some metrics you should be using to track performance. We’ve put together some KPIs you should be looking at, along with a review of which ones you should be paying more attention to based on your email marketing goals. Ready? Let’s get started.
Email marketing metrics you should monitor (and the goals they help achieve)
There are a ton of email marketing metrics you could be looking at that will ultimately tell you how well your emails are performing. Here are ten you should keep in mind.
1. Objective: Generate income Metric: Return on Investment (ROI)
This metric is important because it allows you to see if the money you invest in your email marketing is worth what you get in return. Obviously, you want to see that your return increases from campaign to campaign. If you invest the same amount and get more growth in return, you know you have a good strategy.
There are different ways to calculate your email marketing ROI , just make sure you check this metric every quarter or so to see the financial performance.
Metric: Revenue per email
This is how much you earn, on average, for each email you send. For example, if you manage to increase your revenue, you could expand your product offering, recruit new talent, or expand into new markets.
