How often should I write a post?
We find blogs of all kinds and it is all a matter of taste. We can see azerbaijan phone number library many companies choose to be more intensive and try to publish content on their page every day. Other companies prefer not to overwhelm users with a lot of information and write, for example, once a month on their blog. In this case, the posts are usually longer and more complex than those they write on a daily basis.
So what is the best option?
The answer is it depends. You must carry out a prior analysis of the characteristics of your company to know what is best for you. Below, we will explain some of those characteristics that we consider important to know the frequency that your blog needs:
Content class
As we have mentioned, there are businesses that write on their blogs frequently and that does not mean that they are doing things better. These businesses simply have a product in which customers must keep up to date with the latest developments in the sector.
That is why we must carry out a prior analysis of what our content will be like and, with it, adapt the frequency for publishing each blog entry. If we have content that can be followed daily by clients, it will be optimal to consider doing it continuously.
If, on the other hand, our business is based on specific content that helps the client in certain processes or provides detailed information, it will be better to opt for more elaborate but less frequent content.
What is your audience like?
Another important variable that you should analyze, and above all, you should do so over time, is to find out what your audience is like.
Do they stay on your page for a long time?
What kind of user do you have?
Do you read related content?
Are they regular users?
What is your bounce rate ?
These are some of the many questions we can ask ourselves when getting to know our user.
Now, let's say, for example, that you have a professional audience, who is fully dedicated to their work and who wants solutions to their problems. These clients will be more demanding, they want clear and direct content that doesn't waste their time. Good content with a lower frequency will be ideal.
On the other hand, we can also have a less demanding audience from a business that is more dedicated to leisure or with users who seek entertainment. In this case, it is an audience that has more free time, does not mind investing their time in reading articles on their favorite topics and enjoys it. In this case, a more intensive writing service should be provided, publishing posts more frequently and offering content that makes them stay on our page.
