Let's dissect the sales method of meeting each customer directly :
The cost of printing catalogs and brochures is very high.
It is difficult to move around if there is traffic jam, rain, wind uk business fax list or dust, not to mention the cost of gas and you may not even meet the person with the power to decide.
Work morale drops when spending too much time traveling and unfortunately meeting difficult customers.
And dozens of other difficulties not yet mentioned.
Meanwhile, you can call a lot of potential customers, instead of having to spend time focusing on meeting to sell to just one person. So what are the advantages of telemarketing?
Advantages of telemarketing
From the salesperson's perspective, the advantages of telemarketing are numerous.
As you know, you can save time and money by reaching out to more “quality” leads than you would using other sales and marketing methods.
Another benefit of telemarketing is that it can be done anywhere.
The person you're calling doesn't know whether it's originating from an office on Park Avenue in New York, someone's office in Topeka, Kansas, or a large call center in downtown Chicago.
Cold calling is considered the top strategy when doing telemarketing.
In other words, you have a list of a bunch of potential customers who aren't expecting you to call, so you start calling them, and pitching them.
For a professional telemarketer, cold calling is not a top strategy.
Instead, telesales professionals often prefer the term “warm calling,” because, before they pick up the phone, they try to learn about the person or company they are about to call.
So, when the telemarketer actually reaches the decision maker on the phone, they already know that the prospect has a defined need and/or desire for the product/service being sold.
From the telemarketer’s perspective, the prospect is “warm.” Now it’s your job to get right to the point with the prospect and get them to agree that your product/service is needed, will solve a problem, or fill a void.
The effective combination of Telesales and Telemarketing.
In today's business reality, we often hear people talking about telesales and telemarketing as if they were the same method of calling to win customers.
This is very misleading because the two concepts themselves are used to refer to activities that have very different impacts on a company's business performance.
The difference between the services: telesales is an older term, while Telemarketing is a new term recently developed by experts and includes Telesales in it.
Specifically, if telemarketing:
– Find new customers, create demand for products and services, and communicate to customers.
– Filter out potential customers for the sales team.
– A well-executed telemarketing campaign significantly increases the effectiveness of the telemarketing campaign.
– No need to make a large number of initial marketing calls (Cold calling).
– Generate leads from old customers, customers having problems with the product, customers looking for information, etc. In general, customers who have taken action to contact the business.
– Create sales opportunities for Telesales.
So, given the many positive reasons for incorporating telemarketing and telesales into your business's marketing and sales strategy, should you abandon these proven methods for generating profits?
Absolutely not! What telemarketing can do is allow you to increase your sales, while helping you streamline and organize your existing sales work.
Therefore, telemarketing should become a component of your sales and marketing efforts.
